The food fortifying agents market involves substances added to food products to enhance their nutritional value. These agents can include various vitamins, minerals, amino acids, and other nutrients that may be lacking in the diet or are added for specific health benefits. The market for food fortifying agents has seen significant growth due to increasing consumer awareness about health and wellness, rising demand for functional foods, and government initiatives to address nutrient deficiencies in populations. Some common food fortifying agents include iron, calcium, vitamins A and D, folic acid, and omega-3 fatty acids. This market is expected to continue expanding as consumers seek out foods with added health benefits and as food manufacturers innovate to meet these demands.

The global food fortifying agents market size is estimated to reach $128.0 billion by 2027, growing at a 10.1% compound annual growth rate (CAGR). The global market size was valued $79.3 billion in 2022.

Several Factors are Driving the Food Fortifying Agents Market Growth

1. Increasing Health Consciousness: With growing awareness about the importance of nutrition in maintaining overall health and well-being, consumers are seeking out foods that offer added health benefits. This trend is driving demand for fortified foods containing essential vitamins, minerals, and other nutrients.

2. Rising Prevalence of Micronutrient Deficiencies: Micronutrient deficiencies, such as iron, vitamin A, and iodine deficiencies, remain significant public health concerns globally. Food fortification offers a cost-effective and scalable solution to address these deficiencies, thereby driving the adoption of fortified food products.

3. Government Initiatives and Regulations: Many governments have implemented regulations mandating the fortification of certain staple foods, such as flour, rice, and salt, to combat nutrient deficiencies and improve public health. These regulatory measures create a favorable environment for the food fortifying agents market by increasing the demand for fortified food products.

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4. Growth in Functional Foods and Beverages: The popularity of functional foods and beverages, which offer additional health benefits beyond basic nutrition, is increasing rapidly. Food fortifying agents play a crucial role in the development of functional food products designed to target specific health concerns, such as immunity, bone health, and digestive health.

5. Technological Advancements in Food Fortification: Advances in food science and technology have led to the development of innovative fortification techniques that enhance the bioavailability and stability of nutrients in fortified foods. These advancements enable food manufacturers to create fortified products with improved taste, texture, and nutritional profile, thereby driving consumer acceptance and market growth.

6. Changing Dietary Preferences and Lifestyles: Shifts in dietary patterns, including increased consumption of processed and convenience foods, have led to a higher prevalence of nutrient-poor diets. Food fortification offers a convenient way to replenish essential nutrients that may be lacking in these diets, driving demand for fortified food products.

Overall, these factors are expected to continue fueling the food fortifying agents market growth in the coming years as consumers prioritize health and wellness and governments and food manufacturers strive to address nutritional deficiencies on a global scale.

What are some potential challenges or considerations associated with fortifying edible oil, particularly regarding vitamin stability and effectiveness?

Fats and oils play a significant role in fortifying food products, including margarine and oil. Margarine, a popular butter substitute, undergoes fortification with vitamins A and D. To meet the vitamin A requirement, B-carotene and oil-soluble vitamin A esters are utilized. These oil-soluble vitamins are carefully added to warm oil in the appropriate proportion before being integrated into the bulk mixture prior to homogenization. Additionally, oil fortification involves the incorporation of vitamins. Notably, vitamin A-fortified oil exhibits excellent vitamin retention even after storage for five months in sealed metal containers subjected to high temperatures and humidity.

Based on application dietary supplements hold the largest food fortifying agents market share

The surge in chronic diseases, coupled with a growing aging populace and an emphasis on health and wellness, propels the dietary supplements sector forward. Projections indicate a robust Compound Annual Growth Rate (CAGR) of 10.2% from 2022 to 2027. Dietary supplements, whether singular or combined, offer concentrated nutritional or physiological benefits in pharmaceutical dose forms, typically administered orally. Across Europe, adherence to the stringent CODEX standards restricts consumers from accessing supplements in therapeutic doses. The Codex Alimentarius, a United Nations initiative, outlines international guidelines for supplements, food production, and nutrient handling.

In Asia, the burgeoning middle-class demographic, spurred by urbanization and rising incomes, exhibits a keen interest in nutrition and supplements. Consequently, there’s a heightened demand for omega-3 nutritional supplements, driven by their myriad health advantages.

The Food Fortifying Agents Industry is Experiencing its most Rapid Growth in the Asia Pacific Region

The food fortifying agents industry in the Asia Pacific region is being propelled by the increasingly hectic lifestyles and rising disposable incomes among consumers. Anticipated to grow rapidly, the application of these agents is being driven by heightened consumer demand. Particularly in Asia Pacific, proteins and amino acids represent one of the swiftly expanding segments. Key markets in the region encompass China, India, Japan, as well as Australia and New Zealand, boasting extensive agricultural areas and the production of high-fiber content plants and oilseeds, which serve as primary raw materials for fiber and specialty carbohydrate ingredients.

Simultaneously, the processed food industry in the Asia Pacific region is witnessing growth, spurred by shifting consumer lifestyles. The food and beverage industry is currently undergoing significant changes in response to rapid urbanization, dietary diversification, and the liberalization of foreign direct investment within the food sector. Moreover, rising incomes, increased purchasing power, and consumer demand for nutritious and healthy products offer promising avenues for growth and diversification within the region’s food sector, further driving demand within the industry.

Top Food Fortifying Agents Companies

• Cargill (US)

• DSM (Netherlands)

• Chr. Hansen Holdings A/S (Denmark)

• DuPont (US)

• BASF SE (Germany)

• Arla Foods Amba (Denmark)

• Tate & Lyle (UK)

• Ingredion (US)

• Archer Daniels Midland Company (US)

Food Fortifying Agents Industry News

• In January 2022, Cargill, opened its new innovation center in India to serve growing consumer demand for healthy, nutritious food solutions. Cargill partners with its F&B customers in India to identify consumer demands, that will translate global industry trends into local application and accelerate customer product innovation pipelines by co-developing healthy, nutritious food options for consumers.

• In December 2021, DSM, announced the acquisition of Vestkorn Milling for an enterprise value of USD 68.4 million. It is of one of Europe’s leading producers of pea- and bean-derived ingredients for plant-based protein products.

• In August 2021, CHR. Hansen launched science-based probiotics for pet foods and supplements, empowering every pet’s life stage with good bacteria.

• In October 2020, DSM, announced the acquisition of Erber’s Biomin, its specialty product for animal nutrition and health & Romer Labs food/feed safety diagnostics businesses.

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