Fruit and Vegetable Ingredients: The Rise of Fruit and Vege Ingredients in Processed Food Products
Health Benefits of Using Fruits and Vegetables Drive Demand
One of the major factors contributing to the rising demand for fruit and vege ingredients is growing health consciousness among consumers. There is a strong trend where people are increasingly looking to add more natural and nutritious ingredients to their diets. Fruits and vegetables are considered superfoods because they are excellent sources of important vitamins, minerals, fiber and antioxidants that are essential for human health and wellbeing. Using real fruit and vege ingredients allows food product manufacturers to formulate and market products as being more nourishing and nutritional. This gives them a competitive advantage when consumers are scrutinizing labels and choosing options perceived as healthier.
Expanded Product Offerings Tap Into Consumer Preferences
To capitalize on the consumer shift towards healthier eating, food companies are broadening their product lines and incorporating more fruit and vegetable ingredients. Everything from snacks and beverages to baked goods and frozen meals now feature prominent displays of Fruit and Vegetable Ingredients. This variety of product formats makes it convenient for people to get their recommended daily servings of produce through convenient processed or packaged foods. Some examples include fruit and yogurt parfaits, vegetable pasta sauces, fruit smoothies, dried fruit snacks and vegetable soups. The expanding array of products provides options to suit different lifestyles, tastes and purchase occasions. It also exposes consumers to new ways of enjoying their fruits and vegetables.
Adoption in Popular Categories Drives Volumes
Fruit and vege ingredients have seen some of their strongest growth rates in mass market consumer packaged goods categories. For instance, their use in yogurts has skyrocketed as fruit on the bottom and fruit mixes packaged with yogurt have gained immense popularity. Fruit juices and nectars also represent major application areas, as these beverages are staples in grocery aisles and retail coolers. Even savory snack foods are integrating more vegetable powders, flakes and granules to lend nutrition and flavor. As a result, the masses are eating more fruits and vegetables through their routine retail purchases. Large multinational companies have endorsed these ingredient trends to make healthy choices more mainstream and drive profitability.
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