Manga Industry Overview

The global manga market size was estimated at USD 13.69 billion in 2023 and is expected to grow at a CAGR of 18.0% from 2024 to 2030. The growth can be ascribed to the increasing popularity of graphic reading content comprising exciting stories and attractive visuals. Manga is among the most popular forms of Japanese entertainment media among children and adults. It has a powerful influence on the youth and serves as significant cultural entertainment.

Gather more insights about the market drivers, restrains and growth of the Manga Market

The market expansion is being further driven by the launch of various new titles in line with the explosive demand from the audience. Manga content comes in a variety of forms, such as creative, funny, inspirational, artistic, philosophical, trashy, and even edifying. Manga also depicts various virtues, emotions, and vices, such as success by hard work, strong-spiritedness, self-denial, persistence, dedication, pluck, or unrequited love.

The increasing adoption of digital format of manga is creating lucrative growth prospects for the market. Several major publishing companies are introducing their works on the reading apps and trying to enhance the applications with advanced features. In November 2023, Manga Production signed an agreement with Japanese production company Production I.G., to license their anime series Great Pretender Razbliuto. The partnership will grant Manga Production the full rights for distribution, licensing, and marketing of the new season in the Middle East and North Africa region.

The online fan communities and growing consumer interest in anime are significantly driving the market growth. Streaming platforms, such as Netflix, Crunchyroll, and Funimation are impelling viewer’s interest in anime, leading to increased demand for manga as the audience seeks the original content. For instance, in January 2024, Netflix announced to launch of some big anime titles in the subsequent months, such as The Seven Deadly Sins: Four Knights of the Apocalypse, Delicious in Dungeon, and Maboroshi.

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• The global books market size was valued at USD 144.67 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 1.8% from 2024 to 2030.
• The global anime market size was estimated at USD 31.23 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2030.

Manga Market Segmentation

Grand View Research has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:

Manga Content Type Outlook (Revenue, USD Million, 2018 - 2030)

• Printed
• Digital

Manga Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online
• Offline

Manga Genre Outlook (Revenue, USD Million, 2018 - 2030)

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Drama
• Others

Manga Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Male
• Female

Manga Audience Outlook (Revenue, USD Million, 2018 - 2030)

• Children and Kids (Aged below 10 years)
• Teenagers (Aged between 10 to 16 years)
• Adults (Aged above 16 years)

Manga Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  1. U.S.
  2. Canada
• Europe
  1. Germany
  2. UK
  3. France
  4. Italy
  5. Spain
• Asia Pacific
  1. Japan
  2. China
  3. India
  4. South Korea
  5. Australia
• Latin America
  1. Brazil
  2. Mexico
• Middle East and Africa (MEA)
  1. Saudi Arabia
  2. South Africa

Key Companies profiled:

• Akita Publishing Co., Ltd.
• Bilibili Comics Pte. Ltd.
• Bungeishunj? Ltd.
• Good Smile Company, Inc.
• Hitotsubashi Group
• Houbunsha Co., Ltd.
• Kadokawa Corporation
• Kodansha Ltd.
• Nihon Bungeisha Co., Ltd.
• Seven Seas Entertainment, Inc.
• Shogakukan Inc.
• Shueisha Inc.
• VIZ, Inc.
• Yen Press LLC

Key Manga Company Insights

Recent Developments

• In February 2024, Viz Media and MANGA Plus by Shueisha published the first chapter of Shiro Moriya's Astro Baby manga, which was also launched on Shueisha's Shonen Jump+ website. It is a sci-fi title with a character named Billy, a soldier from North Hill who returns to the town after six years to see the woman he loves. The story shows that a cannibalistic disease called Cooper's Disease ravages the world and the people in the North Hill are forced into lockdown
• In January 2024, Yen Press announced to release nine new titles in July 2024. The titles include Black Butler 4 by Yana Toboso, Savage Fang by Kakkaku Akashi, Excellent Property, Rejects for Residents by Suu Minazuki, The Trials of Chiyodaku by Fukurou Kogyoku, My Oh My, Atami-Kun by Asa Tanuma, Gogogogo-Go-Ghost! By Miyako Hiruzuka, Aria of The Beech Forest by Yugiri Aika, Kind of A Wolf by Machi Suehiro, and This Wolf is not Scary by Rico Sakura

• In January 2024, KADOKAWA Corporation announced to form a joint venture with Média-Participations Paris, a prominent European publishing-based entertainment group and Éditions Dupuis S.A., the French comics publisher within the group. This venture business will publish Japanese and Korean comics, light novels, and other content for the French language markets

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