Bulk WhatsApp sender tools help save time and effort by automating the process to send Bulk WhatsApp messages to a large group of contacts at once. It is an efficient way to engage with customers, clients, or members of a community on the WhatsApp platform.  

Sending bulk WhatsApp messages is an effective marketing strategy.  You can take advantage of sending Bulk WhatsApp messages, provided they follow WhatsApp guidelines and are useful enough to boost sales.  

WhatsApp Bulk suite software has many features such as unlimited messages sending, multi-multimedia message sending, Sleep Control, Speed Control, Delay Control, Numbers Filters, Groups Contacts Grabber, Anti Block Module, etc.  

In this blog article, we have elaborated on how to send bulk WhatsApp messages.  

What are Bulk Broadcast WhatsApp Messages?   

Bulk Broadcast WhatsApp Messages is the ability to send many messages simultaneously to multiple recipients on WhatsApp. This feature is mostly used by businesses and organizations to reach a wide audience with:  

Important updates 

Promotional offers 

Announcements 

Or other relevant information 

To send WhatsApp bulk messages is a way to send a single message to multiple contacts simultaneously. This functionality is majorly used by businesses to send a message they’d like to reach a larger audience, like sale updates, launch announcements, or other marketing campaigns.  

Here are 4 steps you must follow to learn how to send bulk messages on WhatsApp for free:  

Import a Contact List 

Create a Message Template 

Compose your WhatsApp bulk message 

Send your WhatsApp bulk message 

Step 1. Import a Contact List  

To send a bulk WhatsApp message, import a contact list that covers all the contacts you want to send your messages. For that, you must have a contact list, or you can create one.   

Two options are available here for creating a contact list:    

Create an Excel sheet or a Comma Separated Values (CSV) file to enlist the planned recipients’ contact numbers. and import them using a CSV importer. 

You can manually add all the contacts to your WhatsApp one by one. 

Please note that you need to ensure that all the recipients have agreed to receive messages from your business on WhatsApp. Sending bulk messages on WhatsApp to persons who didn’t consent is a breach of privacy terms and is against data and privacy protection laws.  

Step 2. Create a Message Template  

Sending bulk messages on WhatsApp will deliver the same (common message) message to all the recipients, but it will not bring any results and become boring to read.  

That’s why to send bulk messages on WhatsApp, create a bulk messages template so you can customize it. The templates include space to add the recipient’s name or specific personalized detail, it is addressed to the person and not the community, with a consistent style.  

Due to the template, you can save for message typing each time, only need to add personal details.  

Step 3. Compose your WhatsApp Bulk Message  

Now, you can write a message that you’d like to send to your contacts. For this, you again have 2 options.  

Send bulk WhatsApp messages to a group of your selected contacts. Note that bulk messages sent to a group can be seen and replied to by all the group members. This is how we can send bulk messages on WhatsApp without broadcast.  

You can broadcast bulk messages to the recipients you like. A broadcast message is individually sent to the recipient, and they’ll not be aware of the other members to whom it was sent.  

Once you’ve made a choice, you can start writing a message by heading to the WhatsApp Business App on your mobile phone and choosing either the group or broadcast option.  

Broadcast: 

Move to the New Broadcast. 

Select the imported contact file. 

Now type the message in the message box based on your message templates. 

Get personalization by putting the contact-specific details in spaces of the message templates.  

Finally, your customized messages are ready to reach your contacts’ inboxes, so you may click the arrow beside the text box to send bulk messages.  

Group: 

Click on the ‘create a new group’ option. 

Select the imported contact file. 

Type a text in the message box using the template and add personalization in the spaces provided in the template. 

Now that your personalized message is ready to be delivered send bulk messages by clicking the arrow beside the message box. 

Step 4. Send or Schedule your WhatsApp Bulk Message  

Now that your bulk message is ready with all the possible personalized additions, it’s time to send or plan for its schedule to be sent later.   

If you wish your contacts to receive the message immediately, click send or the arrow beside the text box, and your message will instantly be delivered to all the contacts added to the broadcast or group list at once.   

If you want to send a message as per your time or plan, then you can schedule WhatsApp messages. But you need to use a third-party application to schedule. You need to mention the date and time of the schedule.  

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How to Send Bulk Messages Using WhatsApp Business App?  

As small businesses have a limited customer base, they want to run their WhatsApp marketing campaigns or send promotional messages to a limited number of people. WhatsApp Business App can serve this purpose. It is free, with no need for any external software to integrate, and easy to use.  

We can send bulk messages on the WhatsApp Business App by below simple steps below:   

Open the WhatsApp Business App. 

On the chat screen, click on the menu icon. 

Now click the new list option. 

Enter the contact names you want to broadcast your message or press the ‘+’ symbol to select the required contacts from your address book. 

Once all the contacts are selected, click OK and then click Create. 

Compose a message you want to send by typing it in the text box. 

Once your message is ready, send it to your contacts. 

Note: WhatsApp business has a limit of 256 contacts to send bulk messages or broadcast messages. So, WhatsApp Business is recommended for small businesses to send bulk messages only.   

How to Send Bulk Messages with the Use of WhatsApp Business API? 

If you are running a SME or an enterprise with a large customer base to send WhatsApp messages to? Then, the WhatsApp Business app will not work for you because of its limitation to send messages to up to 256 contacts.   

WhatsApp Business API has the following features:  

No contact limit 

High-utility features–multi-user access 

Third-party integration capabilities 

Here’s how you can introduce WhatsApp API into your organization:  

Sign up and create a new WhatsApp Business Account. 

Set up your account by entering and verifying your business details. 

Apply for WhatsApp Business API through the WhatsApp Business account dashboard. 

As WhatsApp API doesn’t have an interface, you must integrate it with a reliable WhatsApp bulk message sender software like WebMaxy WhatsApp Commerce. 

Webmaxy WhatsApp Commerce will help you as bulk WhatsApp sender software. Standard canned responses are possible with it. Advanced canned responses are also available upon AI integration.   

Apart from this, Manual follow-up reminders are available. Feature of Automated Follow-up reminders upon customer interaction history is available.   

As it is clear now how to use WhatsApp Business API, further understand why it is ideal for SMEs and enterprises:   

It permits you to send bulk messages to 1000-unlimited recipients daily, relying on your number’s quality rating and message tier. 

WhatsApp API permits you to send messages to contacts that haven’t saved your number. 

WhatsApp API enables bulk message monitoring via their dashboard so you can make informed decisions accordingly. 

You can use a message template to send a bulk message via WhatsApp API. 

Benefits of WhatsApp Bulk Message  

WhatsApp bulk messages offer numerous benefits, making them an appealing option for businesses looking to effectively engage with their target audience.  

1. Cost-Effective Marketing  

WhatsApp Bulk Messaging is inexpensive as compared to conventional marketing. It removes the necessity for printing and other distribution costs linked with physical mail and is quite affordable than SMS marketing.  

2. High Engagement and Response Rates  

WhatsApp messages have the highest open rates, often exceeding those of emails. The personal nature of the app attracts higher engagement and quick responses from recipients, making it an efficient tool for customer interaction and communication.  

3. Personalization and Customization  

Businesses can send personalized messages addressing individual recipients by name or targeting specific segments of their audience. This personalized approach may boost customer relationships and marketing campaign effectiveness.  

4. Rich Media Support  

WhatsApp offers various types of data transfer like media files, videos, images, documents, voice messages, etc. This gives customers an edge to make their content more interactive, creative, and engaging for their target audience.  

Best Practices for Sending Bulk WhatsApp Messages  

Sending WhatsApp bulk messages can reach many people within a shorter period. To ensure the impact of your messages and compliance with WhatsApp’s guidelines, you need to follow these best practices:  

1. Screen your Audience  

Classify or separate your contacts into different groups based on demographics, behaviors, or purchase history. The performance of mass WhatsApp sender campaigns provides remarkable insights.   

By measuring parameters like delivery rates, open rates, and click-through rates, you can assess the success of your bulk WhatsApp sender campaign and find improvement points.  

2. Keep It Simple and Clear  

Simplicity is necessary when creating bulk WhatsApp sender messages. Keeping your communication convincing assures that the key points are easily understood, reducing information overload and increasing the likelihood that your audience will find the main message. Providing short and precise messages saves your customers’ time.  

3. Test your Texts  

You can test all combinations of text, and just check which resonates with the customer, and which message they like the most. You can try rewriting and refining your text messages to get the maximum audience must read and reply.  

4. Analyze and Optimize  

After using the bulk WhatsApp sender feature, it’s important to do campaign analysis and optimization. A performance review of the campaign gives valuable insights.  

Tracking metrics like delivery rates, open rates, and click-through rates allows you to evaluate the success of your bulk WhatsApp sender campaign and identify areas for improvement.  

Tips for the Creation of Engaging WhatsApp Message Templates 

Clarity and Conciseness: Maintain your bulk WhatsApp sender messages short, clear, and to the point. Avoid using slang, jargon, and tedious language that may confuse the recipient. 

Personalization: Use tags to personalize the message with the recipient’s name or other relevant details. This gives a personal touch to the message and improves the engagement. 

Call-to-Action: Add a clear call-to-action that encourages the recipient to act, such as visiting a website, making a purchase, or replying to the message. 

Use Visual Contents: Use emojis or multimedia elements like images or videos to compose the bulk WhatsApp sender message distinct and rich in content. 

Test and Optimize: Test various bulk WhatsApp sender message templates to check which ones resonate best with your audience. Apply the data to optimize your templates for better engagement. 

Timing Matters: Send messages at appropriate times, so that your message will be seen by the maximum recipients. 

Value Driven: Offer valuable information, product promotions, or exclusive offers Discounts to make the message relevant and beneficial to the recipient. 

Human Tone: Go for a friendly and conversational tone to compose the bulk WhatsApp sender message that is more personal and related. 

No Spam: Ensure that your bulk WhatsApp sender messages follow WhatsApp’s guidelines and avoid sending too many messages in a short period, as it may lead to being marked as spam. 

Analyze Results: Monitor and analyze bulk WhatsApp sender message performance and engagement metrics to enhance and refine your templates regularly. 

Conclusion  

WhatsApp is a messaging platform you must leverage irrespective of your business size or type. WhatsApp Business app is more suitable for SMEs, whereas a WhatsApp API account can work great for large organizations.   

But you must properly select a bulk message sender when using a WhatsApp API based on your automated or bulk messaging requirements.  

To use them both efficiently, follow the journey we have shown to you. You can compose a bulk SMS on WhatsApp based on your customers’ preferences and benefit from other strategies mentioned above.   

WebMaxy WhatsApp Commerce is a leading bulk WhatsApp message sender platform. WebMaxy WhatsApp Commerce provides complete guidance and support to get desired results from bulk WhatsApp messages.   

To know more about this, you can drop an email to us at: info@webmaxy.co  

We are delighted to resolve your queries 24/7.   

Explore Unlimited Message Templates with Us 

Start Sending WhatsApp Bulk Messages with WebMaxy WhatsApp Commerce 

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Frequently Asked Questions 

What is bulk broadcast messaging on WhatsApp? 

Bulk broadcast messaging on WhatsApp gives you the ability to send many messages simultaneously to multiple recipients. It is an efficient way to reach a wide audience with important updates or promotions using the Bulk WhatsApp Sender feature.   

How to send bulk broadcast WhatsApp messages? 

You can use WhatsApp Business API to send template-based messages to customers who are concerned about receiving messages from your business. To use the bulk WhatsApp sender, you must request WhatsApp API access through WhatsApp’s official business solution providers and implement their guidelines and requirements.  
Remember that WhatsApp’s policies and features may change over time, so it’s essential to check their official website or contact their support for the most up-to-date information on bulk messaging capabilities. Always ensure that you comply with WhatsApp’s terms of service and use messaging responsibly and ethically.   

Can I send bulk broadcast WhatsApp messages in 2024? 

WhatsApp’s policies can change over time. It’s always better to check their official website or contact their support for the most updated information on their messaging capabilities in 2024. You can still use WhatsApp API via BSPs to benefit from bulk WhatsApp sender features. WhatsApp does not support bulk broadcast messaging for unsolicited messages.  

What are the requirements for sending bulk broadcast WhatsApp messages? 

1. Official Business Account: You must have an official WhatsApp business account verified by WhatsApp to use the API for your business messaging. 

2. WhatsApp Business API Provider: You must have an account with an authorized WhatsApp Business API provider or solution partner to gain access to the bulk WhatsApp sender feature. 

3. Opt-in Consent: You can only send messages to customers who have agreed to receive messages from your business. 

4. Message Templates: You can send pre-approved message templates following WhatsApp’s guidelines and policies. 

5. Message Tagging: Messages must be tagged with appropriate message tags to ensure they follow the compliance of WhatsApp’s usage policies. 

6. Message Sending Limitations: There will be limitations on the number of messages you can send at a specific time. 

7. Message Content Restrictions: Messages must be relevant, comply with WhatsApp’s terms of service, and be non-promotional. 

5. How is the privacy of recipients maintained in bulk broadcast messages? 

Receive Consent: Ensure you have explicit permission from recipients before adding them to your bulk broadcast list. Mention the type of messages they will receive and provide an easy opt-out option. 

Use Message Tags: Use proper message tags to show the purpose of the message and ensure it adheres to WhatsApp’s policies. Message tags give recipients an idea of why they are receiving the message. 

Skip Personal Information: Avoid including sensitive personal data in your messages. Follow relevant and non-personal content to secure recipients’ privacy. 

Protect Recipient Data: Save recipient data securely and protect it from unauthorized access. Execute robust data protection measures to safeguard their information. 

Respect Opt-out Requests: Provide recipients with a simple way to opt out of receiving further messages. Promptly remove them from your broadcast list upon request. 

Limit Frequency: Avoid excessive messaging frequency to recipients. Follow a reasonable frequency for sending bulk messages. 

Regular Update of List: Frequently review and update your recipient list to eliminate inactive or unsubscribed users. Using an updated list ensures messages reach the intended audience. 

Transparency: The purpose of your messages must be transparent. And must provide value. Building trust through clear communication improves privacy protection. 

6. Is personalization possible for bulk broadcast messages? 

Yes, you can personalize bulk broadcast messages when sending out messages through the bulk WhatsApp sender feature to create a more engaging and customized experience for your recipients. Personalization helps make the messages feel more related and improves the likelihood of positive engagement. 

7. How can I avoid being marked as spam when sending bulk WhatsApp messages? 

Points additional to what has been explained in No.5. 

Comply with WhatsApp Policies: Conversant yourself with WhatsApp’s policies and guidelines for using the bulk WhatsApp sender feature. Following these rules will help you maintain a positive reputation. 

Monitor Feedback: Check out user feedback and responses. If recipients report your messages as spam, take proper action to address their concerns. 

No more Irrelevant Content: Send relevant and valuable messages to your recipients through the bulk WhatsApp sender feature. Avoid sending frequent, common, or irrelevant messages that may be seen as spam. 

Optimize Message Length: Keep your messages concise and to the point. Long dense messages may be perceived as spam.