U.S. Fruit And Vegetables Industry Overview

The U.S. fruits and vegetables market size was valued at USD 96.26 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2030. Customers are on the lookout for fresh & exotic fruits and vegetables for a healthy diet as they invest more time and money in their health. Millennials remain the main consumers of fruits and vegetables in the U.S. due to their increased digital presence. Online retailers adopt strategies like offering large discounts and cashback, which are expected to attract this demographic over the forecast period. With more frequent snacking habits among millennials and their concerns about the costs have made online stores an attractive alternative.

Gather more insights about the market drivers, restrains and growth of the U.S. Fruit And Vegetables Market

The growing popularity of online grocery shopping & delivery services is a key driver of product purchases. Meal kit delivery is another addition to grocery delivery that is gaining popularity among health-conscious consumers, as they provide many combinations of fruits & vegetables based on the personalized requirements of consumers. These meal kits are popular among various groups including millennials, Generation X, and people who do not have time to cook extravagant meals or are single. The U.S. fruits and vegetable business is driven by factors like increasing health awareness, rising disposable incomes, and growing demand for fresh and locally-sourced produce.

Amazon accounts for a major portion of all online sales. However, it has experienced a decline in sales because of brick-and-mortar retailers like Target and Walmart. However, after buying ‘Whole Foods’, the company has seen an increase in its overall sales. Target has improved its online presence; sales are being increased because of the acquisition of the e-commerce service shift, which provides consumers with same-day grocery deliveries. Similarly, Walmart has taken certain steps to keep up with the rising online buying trends. Its online inventory has increased from 10 million items to 67 million items, demonstrating a significant increase in sales.

With the rise in obesity rates in the U.S. and growing awareness of the benefits of healthy diets, consumers are steadily shifting toward fresh foods and healthier options over the past ten years. Younger demographics tend to be drawn to trendy diets like raw food and paleo diets that emphasize the health advantages of fresh produce. Furthermore, elderly people tend to have more cautious eating habits due to health issues. The demographic of baby boomers who buy fresh produce is equally significant. According to the International Food Information Council, around 52% of Americans report that they follow a diet or eating pattern in 2022, up significantly from 2021. Fruits and vegetables are the most popular foods for managing weight loss, energy levels, digestive health, and heart health. Dried fruits, pumpkin seeds, spinach, kale, swiss chard, and collard greens are few iron rich fruits and vegetables.

Fruits are promoted as a healthy option to sweet snacks like cookies and cakes because snacking is a frequent exercise for most Americans across many age groups. It is also one of the main contributors to obesity in the general population, coupled with a sedentary lifestyle. In addition, as a means of maintaining their health, consumers who want to boost their nutrient consumption focus on "superfoods", which boosts the market for fruits and vegetables because items like avocados have high vitamin and fiber content. Berries, citrus fruits, apples and pears are fruits containing high flavonoids content that aid in improvement of heart health and cognitive function. Their hesperidin content in citrus fruits has potential anti-inflammatory properties.

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• The global superfoods market size was estimated at USD 137.0 billion in 2018 and is projected to ascend at a CAGR of 5.9% over the forecast period.
• The global dried fruit market size was valued at USD 8.94 billion in 2019 and is expected to witness significant growth in the forthcoming years. Growing middle class population, along with rising health-conscious consumers, has been boosting the growth of the market over the world.

U.S. Fruit And Vegetables Market Segmentation

Grand View Research has segmented the U.S. fruit and vegetables market based on product, distribution channel, and region:

U.S. Fruit And Vegetables Product Outlook (Revenue, USD Million, 2018 - 2030)

• Fresh Fruits & Vegetables
• Dried Fruits & Vegetables
• Frozen Fruits & Vegetables

U.S. Fruit And Vegetables Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets/Hypermarkets
• Grocery Stores
• Online
• Others

U.S. Fruit And Vegetables Regional Outlook (Revenue, USD Million, 2018 - 2030)

• U.S.
  1. Northeast
  2. Southeast
     1. Florida
     2. Georgia
     3. Tennessee
     4. North Carolina
     5. Louisiana
  3. Southwest
  4. West
  5. Midwest

Key Companies profiled:

• Nestlé
• Dole Food Company, Inc.
• Fresh Del Monte Produce, Inc.
• Sunkist Growers, Inc.
• Chiquita Brands International, Inc.
• General Mills Inc.
• Fresh Pro
• Sysco Corporation
• Tanimura & Antle Fresh Foods, Inc.
• C.H. Robinson Worldwide, Inc.

Key U.S. Fruit And Vegetables Company Insights

The U.S. fruits & vegetables market is characterized by the presence of a few well-established players such as Nestlé, Dole Food Company, Inc., Fresh Del Monte Produce, Inc., Sunkist Growers Inc., Chiquita Brands International Inc., General Mills Inc., Fresh Pro, Sysco Corporation, Tanimura & Antle Fresh Foods, Inc., and C.H. Robinson Worldwide Inc. Key players operating in the market are adopting various steps to increase their presence in the market. These steps include strategies such as partnerships, mergers & acquisitions, global expansion, and others.

Recent Developments

• In December 2022, Fresh Del Monte Produce, Inc. launched the Del Monte Zero pineapple, its first carbon-neutral certified pineapple. The product is available in North American and selective European markets. It is a product line extension from the Del Monte Gold, HoneyGlow, and Del Monte pineapple varieties.
• In July 2022, Sunkist Growers, Inc. started The Official Orange of American Summer campaign to promote the Californian orange variety. As a part of the promotional and packaging campaign, the company offered an 8-pound combo bag and matching display bin for Valencia oranges.

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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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