North America Small Kitchen Appliances Industry Overview

The North America small kitchen appliances market size was estimated at USD 10.66 billion in 2023 and is projected to grow at a CAGR of 3.7% from 2024 to 2030. Consumers are increasingly opting for appliances that can save time and effort in meal preparation, leading to a surge in the popularity of multi-functional and automated appliances in the region. Moreover, the growing number of single-person households and smaller living spaces are also contributing to the demand for compact and space-efficient appliances that can fit into limited kitchen areas.

Gather more insights about the market drivers, restrains and growth of the North America Small Kitchen Appliances Market

The preference for home-cooked meals among Americans has experienced a notable surge, marking a significant lifestyle shift following lockdown periods. This change in behavior has spurred considerable market growth for small kitchen appliances. With more individuals opting to cook at home, there is an increased demand for appliances that facilitate convenient and efficient meal preparation. From air fryers to slow cookers, these small kitchen appliances have become essential tools for individuals looking to create homemade meals that are both convenient and nutritious.

A survey conducted by the National Frozen and Refrigerated Foods Association (NFRA) in 2023 revealed significant shifts in Americans' grocery shopping habits, particularly in their cooking behaviors. While there has been a slight decrease since its peak in 2020 and 2021, a substantial 81% of consumers are still cooking more than half of their meals at home. This trend is largely driven by the desire to save money and maintain control over their budgets, with 64% of Americans citing these reasons.

Many individuals have gained confidence in their cooking skills during lockdowns and are now seeking inspiration to prepare healthier meals at home. To aid in this endeavor, more people are turning to online grocery shopping and social media platforms for recipe ideas and ingredient usage tips. In addition, the survey found that 45% of consumers rely on air fryers, while 43% utilize slow cookers for cooking and meal preparation.

Browse through Grand View Research's Electronic & Electrical Industry Research Reports.

• The global small kitchen appliances market size was valued at USD 16.66 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2028.
• The global air fryer market size was valued at USD 658.9 million in 2018. The market is estimated to expand further at a CAGR of 7.0% from 2019 to 2025.

North America Small Kitchen Appliances Market Segmentation

Grand View Research has segmented the North America small kitchen appliances market based on product type, distribution channel, and country:

North America Small Kitchen Appliances Product Type Outlook (Revenue, USD Million, 2018 - 2030)

• Coffee Maker
• Waffle Irons
• Blenders, Mixers, & Food Processors
• Juicers
• Deep Fryers
• Air Fryers
• Toasters
• Rice Cookers and Steamers
• Others

North America Small Kitchen Appliances Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

North America Small Kitchen Appliances Country Outlook (Revenue, USD Million, 2018 - 2030)

• US.
• Canada

Key Companies profiled:

• Ninja (SharkNinja, LLC)
• Hamilton Beach
• GE Appliances (a Haier Company)
• Panasonic Corporation
• Cuisinart
• SMEG USA, Inc
• Tefal S.A.S. (T-fal)
• Bella Housewares (Gather)
• Russell Hobbs (Spectrum brands)
• Kenmore (Transform Holdco LLC)

Key North America Small Kitchen Appliances Company Insights

Ninja (SharkNinja, LLC) and GE Appliances (Haier Company) are the dominant players operating in the North America dishwasher market.

• Ninja (SharkNinja, LLC) sells its products through a variety of trade channels, with a significant portion dependent upon retail partnerships through both traditional brick-and-mortar retail channels and e-commerce channels. As of December 2023, the company partnered with 42 retailers across the United States and over 140 retailers globally. Their largest retailers include Walmart, Amazon, and Costco, each of which accounted for more than 10% of their net sales and together made up around 45% of their net sales for the year 2023.
• GE Appliances (Haier Company) has a significant presence both domestically in the U.S. and internationally. The company's workforce operates in nine manufacturing plants spanning five states, manufacturing a wide range of small kitchen appliances that find their way into half of all households across the U.S.

Recent Developments

• In March 2024, KitchenAid unveiled its latest appliance, the automatic grain and rice cooker, which introduces a convenient solution for cooking grains and beans. With 21 presets available, users can prepare a variety of grains effortlessly, eliminating the need for constant measuring or supervision. The appliance accurately dispenses the required amount of water based on the grains added, streamlining the cooking process.
• In March 2024, HUROM introduced its latest innovation: the H320 Slow Juicer. Designed to meet the discerning needs of juicing enthusiasts worldwide, the H320 Slow Juicer embodies meticulous engineering to deliver ultra-low pulp juice. Despite its advanced features, loading and preparation remain exceptionally convenient, ensuring a seamless juicing experience for users.
• In January 2024, Bosch Home Appliances, a renowned home appliances brand, introduced its latest innovation, a line of countertop Fully Automatic Espresso Machines. Recognized as a CES 2024 Innovation Award Honoree in the smart home category, these machines promise premium-quality coffee and a diverse array of beverage options, all easily accessible with a simple touch on the intuitive Active Select Display.

Order a free sample PDF of the North America Small Kitchen Appliances Market Intelligence Study, published by Grand View Research.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.