UAE Meat Market Assessment (Goat, Sheep, Beef and Camel Meat)

• Leverage existing farm, focus on goat meat in HoReCa first, then strategically expand product portfolio and explore retail entry for long-term success in UAE’s red meat market.
• Meat distribution is highly attractive; however, considering the existing business plan, initial combination of farming and partial distribution may offer significant value
• Beef dominates UAE red meat demand, followed by goat, and sheep, Camel is niche segment. However, the goat and sheep meat business present an ideal launchpad, given their widespread acceptance and simple supply chain dynamics
• UAE prioritizes fresh red meat for taste and traditional dishes, but frozen and processed options are gaining ground due to convenience and variety
• The UAE’s high demand for red meat, driven by population growth and limited domestic production, is met largely through imports and partnerships with foreign suppliers. Rising demand for red meat outpaces supply, boosting imports with variations by cut and category

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Table of Content:

UAE market assessment (Goat, Sheep, Beef and Camel Meat) — Market size, growth, drivers and risks

• UAE meat market size and growth — value and volume terms (2019–2023)
• Market segmentation by product categories and growth (2019–2023)*:
• Ambient meat
• Chilled raw packaged meat: processed and whole cuts
• Cooked meat — counter
• Cooked meat — processed
• Fresh meat — counter
• Frozen meat
• Market segment by livestock type (2023) — Sheep, goat, camel and cattle (poultry and seafood will be out of scope)
• Per capita consumption overview across various meat segments
• UAE Meat Imports (2019–2023)
• Key product categories and growth e.g., bovine animal meat, Sheep meat, frozen meat, others
• Key countries from which meat is imported
• Market size (consumption) forecast for the period 2024–2028F (in terms of value and volume)
• Key growth drivers aiding the forecast: e.g., expanding population, burgeoning tourism industry, demand for high quality beef and other meat products, technical advances in meat processing and distribution industry
• Key market challenges e.g., strict regulations and compliance practices, changing meat and feedstock prices, environmental concerns and sustainability requirements
• Pricing assessment: Pricing range across major type of meat products / brands (top 5–6) and price volatility assessment (factors impacting pricing fluctuations) and seasonality effect

UAE Meat Market (Goat, Sheep, Beef and Camel Meat) — Value chain assessment

• Major type of players operating in the value chain and role:
• Livestock imports / traders
• Livestock rearing — farms
• Slaughterhouses
• Meat processing & frozen foods
• Distributors & End — B2C and B2B Users (HORECA, Modern Retail)

UAE Meat Market (Goat, Sheep, Beef and Camel Meat) — Demand Assessment

• Demand across B2B customer segment: processing companies, distribution firms, HORECA and modern trade (hypermarkets / supermarkets)
• Distribution share across organized trade (2023):
• Hypermarkets and supermarkets
• Food and drink specialists
• Convenience stores
• Cash and carry & warehouse clubs
• eRetailers and others
• Consumption preference across various aspects:
• Preference for premium / mid premium meat segment
• Fast moving meat categories in the market and rationale
• Typical Order quantity across end-user segments and seasonality pattern (if any)
• Preference by demographics (urban/ rural and age group)
• Health and wellness preference, etc.

Regulatory Assessment

• Role of key government organizations and associations in the sector
• High level overview of key regulatory landscape (policy, standards, requirements):
• Animal Slaughtering Requirements According to Islamic Rules / Halal assurance
• Animal import regulations
• Rule on shelf life / packaging for frozen / packed meat products, etc.

Competition Assessment

• Evaluation of the competitive landscape, including existing abattoirs, meat processing plants, and major players in the UAE market.
• Market share by major companies / brands in the industry (e.g., JMM Meat Processing LLC, Americana Group, Tanmiah Food Company, Al Manal Foods, Emirates meat, Royal Meat Industry LLC)
• Profile of key competitors — total of 4–5 competitors would be assessed:
• Company overview: Location, vintage, employee #, revenue and growth (best effort basis)
• Type of business activities pursued in meat value chain: abattoir / meat processing / animal rearing/ others
• Farm sizes and facilities including technologies / innovation driving productivity, cost savings.
• Meat products portfolio: By type of animal, type of products
• Capacity Overview: No of heads, lambs / sheep / camel/ cattle, etc.
• Major Breeds availability and breeding process
• Sales mix by breed, regions and end-user types (B2B, B2C)
• Distribution channels,
• Marketing and sales strategy
• Expansion plans, if any
• SWOT Analysis

Summary: Market Overview

• Key opportunities in the market
• Key risks and mitigations
• Industry best practices
• Distribution, marketing and sales recommendations

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