Businesses across the globe use WhatsApp frequently. However, to make the most of it, enterprises require WhatsApp API and at the same time, you need to have the best automation service provider. If you are already using Wati and looking for some other top Wati Alternative, then this blog recommends you some good options.
Wati is a WhatsApp Business API solution Provider that has been one of the best choices for WhatsApp Commerce for many brands.
Wati enables businesses to apply for the WhatsApp Business API through their platform and utilize features like their no-code chatbot builders for automating customer responses, creating conversation flows and a shared inbox for good team collaboration and offering customer support.
Some Pros of Wati are as follows:
Wati enables sending out personalized WhatsApp broadcast campaigns for consistent customer engagement and develop customer relations.
Permits you to build chatbots to provide responses to common customer queries and create automated conversation flows.
Wati WhatsApp API: A Short Review
From 2020, Wati has become a popular service for the WhatsApp Business API. Wati supports businesses with many automated conversations required for handling various workflows and simplifying redundant tasks with ease.
Wati has restricted WhatsApp chatbot capabilities. Some customers have reported that Wati has limited automation capability, especially for growing businesses.
Top Wati Features in 2024
Let us explore some top features of Wati, which businesses find most useful, inspiring them to prefer Wati as their top service provider.
Broadcast Bulk Messages
Wati allows brands to implement effective WhatsApp marketing campaigns to existing customers and prospects with the WhatsApp broadcast feature. This feature is just sending bulk messaging to multiple contacts directly via WhatsApp.
Wati gives the email marketing feature for WhatsApp and permits you to automate your broadcast messages for successful campaigns. Messages composed in Wati are pre-approved and hence fulfill WhatsApp’s guidelines. You can also send personalized WhatsApp template messages on-brands to different contacts.
Custom Notifications
The Wati custom notification feature is a major strength of the platform for WhatsApp eCommerce marketers. Users can send timely alerts to customers and prospects to improve conversion. This function helps team people working on various projects or contacts with incoming message alerts.
The custom notification feature is also reliable as a tool to ensure successive communication between the users, teams and customers. You can share product stock alerts, cross-sell and send out recommendations based on the customers’ past purchases and interests, information about discounts, sales and special offers and more.
Based on customer reviews and experiences, Wati has some drawbacks.
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Drawbacks of Wati
Bugs
Many Wati users have reported experiencing bugs and lagging within the platform. The platform’s overall functionality can be compromised by this, which can disrupt a smoother user experience.
No sales-oriented tools
There are no effective tools available in Wati for promoting sales. WhatsApp’s absence of payment, product sharing, and sales performance tracking can hinder the success of deals and winning sales. It’s time to move on.
Single channel support
Wati offers single channel support exclusively for WhatsApp Business. For businesses that offer support and engage with customers through other channels, a CRM tool must be purchased separately to enable multi-channel support.
High Price
In comparison to other WhatsApp Business API solution providers that offer similar features, Wati’s pricing is notably higher. While it may be a good investment for larger businesses, the higher cost is not suitable for small and other businesses that want to expand through the WhatsApp Business API.
Not suitable for growth
Wati’s plan to limit users to a single WhatsApp Business account in each instance means that brands cannot connect additional numbers to the platform or facilitate communication across multiple teams and stores, as the business grows and expands.
Top Wati Alternatives
Now let us unfold some top Wati Alternatives here.
WebMaxy WhatsApp Commerce is a growing WhatsApp Automation platform to implement tailored marketing strategies and amplify your conversion rates. It Connect with customers via appropriate messages aligned with their stage in the buying journey. Here, you can create a comprehensive product catalog for seamless product browsing on WhatsApp.
WebMaxy WhatsApp Commerce, a top Wati alternative is a powerful tool that is transforming the way businesses engage with their customers. Instead of focusing on regular benefits and pros, it’s more insightful to discover how this platform simplifies business operations, creates new sales channels, and provides a smooth customer experience.
Pros:
Highest customer engagement by dispatching exclusive offers and discounts tailored to their recent product views.
Strategically targets abandoned cart instances through time-sensitive coupons, encouraging successful purchases.
Removes customer frustration by automating FAQs and chat responses, ensuring round-the-clock availability.
Re-engaging with past customers with relevant product suggestions to drive recurring transactions is possible. Simplify the purchasing process with in-app payment options for swift checkouts.
WebMaxy WhatsApp Commerce transforms WhatsApp into a direct sales platform, enabling businesses to engage with customers where they already spend a measurable amount of their time.
One of the standout features of WebMaxy WhatsApp Commerce is its ability to establish personalized communication. The platform enables businesses to send customized messages to various customer segments based on their preferences, behavior, or past interactions. By using customer data, businesses can create targeted campaigns that resonate with specific audiences, enabling stronger customer relationships.
WebMaxy WhatsApp Commerce smoothly integrates with a variety of existing business systems, such as CRM, inventory management, and payment gateways. This integration ensures that businesses can manage their WhatsApp Commerce activities alongside their other operations, without switching between different tools or platforms.
Another aspect of WebMaxy WhatsApp Commerce is its capability to automate redundant tasks through the use of chatbots and automated workflows. Businesses can set up automated responses for common queries, such as product availability, pricing, or order status, freeing up valuable time for their customer service teams to handle more complex inquiries. The platform’s chatbot can also guide customers through the buying process, providing a seamless shopping experience from start to end. By automating routine tasks, businesses can ensure quicker response times and boost up the overall customer experience.
WebMaxy WhatsApp Commerce provides businesses with valuable data-driven insights into customer behavior and preferences. The platform’s analytics tools allow businesses to track customer interactions, measure the campaign performance, and identify trends. These insights can be used to improve marketing strategies, refine product offerings, and make more informed business decisions. By understanding the results data, businesses can continuously optimize their approach to maximize engagement and sales.
By facilitating personalized interactions, WebMaxy WhatsApp Commerce helps businesses build stronger relationships with their customers. The platform allows businesses to engage customers at different stages of the customer journey, from initial brand awareness to post-purchase support. This ongoing engagement encourages customer loyalty and produces repeat business. Also, businesses can use the platform to send regular updates, exclusive offers, or personalized recommendations.
Cons:
As WhatsApp Commerce believes in continuous product updating, working towards continuous product improvement is preferred.
You can schedule a demo with WebMaxy team to review the benefits discussed above. There is no free trial available.
WhatsApp Commerce offers a distinct approach to digital commerce by transforming WhatsApp into a comprehensive sales and customer engagement platform. It empowers businesses to reach out to their customers directly, automate routine tasks, integrate with existing systems, and gain valuable insights into customer behavior. Through these functionalities, WebMaxy WhatsApp Commerce not only improves the customer experience but also offers businesses the tools they need to operate more efficiently and effectively in the digital world. By focusing on how it works and the processes it allows, we can see that WhatsApp Commerce is not just another e-commerce solution, but a game-changer in the arena of digital commerce and customer engagement.
2. Interakt
In Wati vs Interakt, Wati has some additional features like dedicated business lines and text marketing tools. On the flip side, Interakt provides a blend of features customized to your CRM needs.
Interakt, a top Wati alternative, is a powerful WhatsApp Marketing platform providing an entire suite of features to automate business conversations. From bulk messaging to multi-agent shared team inbox, Interakt allows businesses to automate conversations and queries on WhatsApp and much more.
Pros:
Quick approval & access to WhatsApp Business API.
Detailed team productivity report.
Real-time broadcast campaign analytics.
Free Green Tick badge verification.
Free quick integrations with your favorite e-stores, CRMs and more.
Cons:
No Chatbot available, which is the main disadvantage of Interakt.
Smart Dashboard features are unavailable.
Markup fees apply on messages sent or received, which are variable based on the subscription plan.
Limited app integrations are available, depending on the subscription plan.
Customer support is only provided via email, it can take up to 2-3 days to get a resolution, depending on the customer’s plan. Non availability of a direct calling option can be inconvenient in urgent situations.
Free Trial
Interakt offers a 14-day free trial without any card details. You can sign up for free and start using it.
3. DelightChat
DelightChat’s WhatsApp Business API empowers businesses to easily communicate with their customers by using WhatsApp features like automated messages and chatbots. With a user-friendly interface and advanced conversational AI technology, the platform focused on simplifying real-time communication and automating customer interactions. Plus, it provides multi-language support and automatic template translation for more convenience.
Pros:
User-friendly interface.
Automated messaging and chatbots.
Strong analytics and reporting tools that show valuable customer insights.
Multi-lingual support and automatic template translation.
Label vital conversations with ease using tags such as “Refund”, “VIP”, “Exchange”, etc.
Avoid the same replies with collision detection that shows who’s viewing or replying to a ticket.
Stay ahead for follow-ups with the capability to schedule reminders.
Manage and resolve all customer conversations, including out of DelightChat, with manual ticket creation.
Cons:
DelightChat’s plan has limited support tickets per month, with additional charges for the over limit usage.
The number of unique contacts businesses can message per month is also limited based on the selected plan.
A one-time application fee of $25 is charged for the Free WhatsApp Green Tick Application in the “STARTUP” plan.
Only email support is offered in the “STARTUP” plan with a response time of 2 working days.
A dedicated account manager is available only to the “GROWTH” plan.
1:1 personalized onboarding call is paid, which is $50 for a 50-minute session.
Message markup cost is levied.
Free Trial
DelightChat offers a free trial without any card details. You can sign up for it free and get started.
4. Gupshup
Gupshup, a top Wati Alternative is a cloud-based platform that offers communication services to businesses of all sizes. With Gupshup’s platform, businesses can send unlimited multimedia messages, display WhatsApp product catalogues to drive commerce, receive and book orders, and use smart chatbots to drive customer support. The platform features conversational AI and real-time analytics that help businesses improve their customer support experience and customer engagement.
Pros:
Seamlessly integrate with a wide range of applications and platforms.
Automate WhatsApp marketing messages with ease.
Showcase interactive multi-product and single-product catalogues to boost your sales potential.
Utilize the power of intelligent chatbots to enhance your customer support experience.
Reach a wider audience with multi-lingual support and automatic template translation.
Cons:
Costly as compared to other solutions available in the market.
WhatsApp policies on message frequency and limits may disrupt the effectiveness of Gupshup’s API.
Non-technical users may find Gupshup’s API tough to use, due to its technical complexity.
Integrating Gupshup’s API with other systems and platforms may require additional efforts and resources.
Additional message markup costs are applied.
Free Trial
Gupshup offers a free trial. You can sign up for free and get started with it.
Conclusion
For those who are in the search for a reliable and competent WhatsApp Business API solution provider and an affordable Wati alternative, WebMaxy WhatsApp Commerce is the ultimate choice to go for.
WhatsApp Commerce possesses a diverse and highly efficient suite of WhatsApp marketing tools and features and is designed to uplift your business. This makes the platform an ideal choice for long-term growth.
For more clarifications, you can mail us to: info@webmaxy.co.
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Frequently Asked Questions
Which is the best Wati alternative?
WebMaxy WhatsApp Commerce is the best Wati alternative. It offers very low pricing plans with many features.
Is WhatsApp business API of Wati good?
Some users say Wati is a good option for businesses because it’s flexible and offers a customized experience that addresses specific business needs. Other users say that Wati’s automation capabilities are limited, especially for businesses that want to grow quickly.
Can I automate and schedule broadcast messages?
Follow the below given steps to automate and schedule broadcast messages:
– Click on “recipients” and enter the number of the person you want to message.
Or hit the plus icon and choose a contact in your list.
– Click on “next”, and on the following screen,
– Turn off the “ask before running” button and
– Select “don’t ask” when prompted.
– Lastly, hit the done button to save the automation.
How to wisely choose a WhatsApp partner for WhatsApp business API?
Every WhatsApp Business Partner will surely create additional utilities on top of the WhatsApp Business API solution. So, before you decide, select a partner based on the utility they provide and the price line at which it is provided. And in specific, if you are searching for a top Wati Alternative, then think about WebMaxy WhatsApp Commerce.