Vietnam Craft Beer Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 9.40% (2024-2032)

Vietnam's craft beer market is growing rapidly, with more local breweries offering unique and diverse flavors. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 9.40% from 2024 to 2032.

Vietnam Craft Beer Market Trends and Drivers:

The primary key trend propelling the market growth include sustainability and environmental consciousness, which are encouraging brewers to adopt eco-friendly practices such as using local ingredients and minimizing waste. There is also a growing trend toward experimental and fusion beers, which combine traditional Vietnamese flavors with classic brewing styles, catering to a diverse palate. Moreover, the rise of craft beer festivals and events across the country is increasing consumer awareness and providing a platform for brewers to showcase their products, fostering a community of craft beer enthusiasts. Besides, the impact of the COVID-19 pandemic has shifted consumer behavior, leading to a rise in e-commerce and online sales of craft beer.

This trend is expected to continue as consumers seek convenience and safety in their purchasing habits. In addition, there is an increasing demand for home deliveries and subscription services, which offer curated selections of craft beers, appealing to new and seasoned consumers. As the market continues to grow, the Vietnam craft beer industry is poised for sustained growth, driven by innovation, consumer demand for quality, and a vibrant craft beer culture.

The Vietnam craft beer market is primarily driven by changing consumer preferences and increasing disposable incomes. Additionally, the growing middle class and a young, dynamic population are escalating the demand for premium beverages, including craft beer. Urban areas, particularly cities like Ho Chi Minh City, Hanoi, and Da Nang, are seeing a surge in interest in craft beer as consumers seek unique flavors and experiences, which is propelling the market forward. Moreover, the rising number of craft breweries and microbreweries, offering a diverse range of locally produced beers, is contributing to market expansion.

These establishments are tapping into the trend of localism and authenticity, attracting both domestic consumers and tourists. Besides, some of the key factors driving the Vietnam craft beer market include the shift toward a more sophisticated drinking culture and an increased awareness about craft beer trends. Furthermore, the market is also bolstered by a growing preference for quality over quantity, with consumers willing to pay a premium for distinctive, high-quality craft beers.

Along with this, several government policies encouraging the development of small and medium-sized enterprises (SMEs) and the promotion of local craft industries further support market growth. Besides, collaborations between local brewers and international craft beer brands are resulting in the introduction of innovative brewing techniques and flavors to the Vietnamese market, enhancing its appeal across the region.

Vietnam Craft Beer Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam Craft Beer Market Share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

• Ales
• Lagers
• Others

Age Group Insights:

• 21-35 Years Old
• 40-54 Years Old
• 55 Years and Above

Distribution Channel Insights:

• On-Trade
• Off-Trade

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

For an in-depth analysis, you can refer to a sample copy of the report: 

https://www.imarcgroup.com/vietnam-craft-beer-market/requestsample

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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