According to a new report by Univdatos Market Insights, the digital human avatar market is expected to reach around USD 178.5 billion in 2032 by growing at a CAGR of ~40.6%. Digital technology is changing at a fast pace and in this new environment, the introduction of the idea of Digital Human Avatar can be seen as an important advancement. A digital human avatar is a computer-controlled model of a human being that can reflect certain human characteristics including mechanical and emotive characteristics. These avatars are applied widely in computer games, and VR environments, as elements of social networks and marketing, customer support service, and the healthcare industry. The market for digital human avatars is rapidly growing worldwide, backed by AI, graphics, and the rising trend of demanding virtual experiences.

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Global Need for Virtual Images of the Human Body

The global market for digital human avatars is quickly growing for several reasons as explained below. One of the significant ones is the gaming business which is always looking forward to developing its services to give gamers a better and more real experience. This has been fueled by the invention of virtual reality and augmented reality where users require realistic avatars that can be rendered in the environments.

Furthermore, the application of avatars in social networking sites is also changing the way people and things interact over the internet. Users can manifest themselves in virtual reality through various emotions with the help of their digital avatars. With increasing cases of remote working and virtual meetings, there is increasing usage of virtual office attendants and personalized digital avatars in business communications and engagements.

In addition, with the help of innovations in artificial intelligence and machine learning, avatars with enhanced capabilities to perceive people’s emotions are being developed. This has profound consequences, especially for application in the areas of mental health, education, and customer care where people-to-people relations are critical.

The use of Digital Human Avatars

1. Gaming: As has been seen in the field of gaming, avatars are very useful when it comes to building engagement. They can also dress up as their avatars to suit themselves which makes them grow an attachment towards the game. Newer avatars are also able to respond and give reactions to actions and decisions made by the players, thus making every game to be special to every player.

2. Virtual Reality and Augmented Reality: Both VR and AR use avatars as primary instruments to simulate interaction among the users in virtual environments. In the case of social VR platforms, these avatars can help users present themselves to increase the extent of social interaction and collaboration.

3. Healthcare: Telemedicine and mental health are some of the areas where digital avatars are being incorporated in the current society. Virtual therapists can be available to the patients, and this helps in offering the necessary encouragement to the patients especially in sensitive issues as patients are more comfortable with the environment.

4. Education and Training: It has also been found that digital avatars are being applied in e-learning platforms to enhance the learning process through interaction. They can be helpful as tutors or navigators to give immediate feedback and support to the learners.

5. Social media: Avatars are changing how people interact on social media platforms as people are given an avenue through which they can exercise their creativity. Some features include avatar customization that allows users to interact with friends and other members within different communities.

Recent Developments/Awareness Programs: - Several key players and governments are rapidly adopting strategic alliances, such as partnerships, or awareness programs: -

·        In June 2023, Epic Games, Inc., a software, and video game developer, launched MetaHuman Animator, a performance and facial animation toolset for their MetaHuman framework. The product is expected to produce high-quality face animation for Hollywood filmmakers and AAA game developers.

·        In February 2023, Liquid Avatar Technologies and Aftermath Islands collaborated to introduce Artificial Intelligence (AI) powered avatars in the Metaverse. These avatars, developed using OpenAI GPT3 technology with over 175 billion parameters, are designed to serve as virtual brand ambassadors that offer 24/7 service, education, information, and eCommerce expertise.

·        March 2023 - X-Avatar is an expressive implicit human avatar model developed by a research team from ETH Zurich and Microsoft to accurately represent the human body and hand movements, expressions, and other physical characteristics. 3D posed scans and RGB-D pictures are the two inputs that X-Avatar allows processing on. A human model described by articulated neural implicit surfaces captures the varied topology of clothed individuals. At the same time, a novel part-aware initialization method increases the output quality by raising the sampling rate for smaller body parts.

·        November 2022 - Ogilvy announced the opening of Reality, a "lab" for digital experiences devoted to exploring and developing new uses for technologies like AR, VR, and NFT. The firm will concentrate on three principal areas: augmented Reality (AR), "synthetic experiences," which include brand avatars and virtual people, and "decentralized experiences," which include NFT design and web3 applications. With this statement, Ogilvy becomes the second network agency to invest significantly in creating virtual brand avatars.

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Conclusion

Currently, the consumption rate for the digital human avatar globally is growing with the growing demand for other digital experiences and applications in different fields. In the future, as technology progresses increasingly, digital human avatars will become the core of the interactions between people and the virtual world. It has its applications from gaming, and social networking to healthcare, education, and so on, which opens immense opportunities for its growth and development. Businesses and individuals perceive the importance of having avatars, and this market will only grow in the future making it more attractive for growth and investment. According to the UnivDatos Market Insights Analysis, Avatars with the ability to recognize and replicate human emotions are becoming more prevalent. Furthermore, avatars are being integrated into AR environments for more immersive experiences. The market was valued at USD 9.3 billion in 2023, growing at a CAGR of ~40.6% during the forecast period from 2024 - 2032 to reach USD 178.5 billion by 2032.

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