When it comes to driving traffic to your website, companies often debate between using SEO or Google Ads

Both methods have their strengths, but when combined they can produce unique results.

SEO focuses on improving your organic rankings in search engines, helping your site appear higher in results without paying for clicks. With proper keyword research, content optimization and technological changes, SEO builds long-term visibility. Investing in SEO often results in steady improvements, although it may take time to realize what’s important.

Google Ads, on the other hand, offers instant visibility at the top of search results through paid campaigns. By targeting audiences with specific keywords, companies can drive traffic and conversions faster. Google ads are especially effective for short-term campaigns or during new product launches.

Both strategies serve different purposes, but when used together, they create a powerful digital marketing strategy.

In order for these strategies to be effective, it’s important to work with experts who understand both SEO and paid advertising. Jaikvik Technology, a leading digital marketing agency, excels in customized SEO and Google Ads solutions that deliver measurable results. Their holistic approach ensures that businesses can drive traffic, generate leads and achieve sustainable growth online.