The global cloud TV market size is expected to reach USD 6.93 billion by 2030, registering a CAGR of 26.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by several key factors, such as transformative shift in media consumption habits, rapidly evolving technologies, and the advancement in digital content delivery platforms are driving the market growth globally.

Cloud-based infrastructure offers TV broadcasters and content providers scalable solutions to handle fluctuating demand without upfront investments in physical hardware. This scalability also enables efficient content delivery globally. The technology enables content providers to make an advance in streaming technologies, including adaptive bitrate streaming, content delivery networks (CDNs), and cloud-based transcoding, which have improved video quality and reduced buffering, enhancing the user experience.

The report “Cloud TV Market Size, Share & Trends Analysis Report By Deployment, By Platform (Smart TVs, Mobile Devices, Streaming Devices), By Enterprise Size, By Solution (IaaS, PaaS, SaaS), By Application, By Region, And Segment Forecasts, 2024 – 2030” is available now to Grand View Research customers and can also be purchased directly

However, the companies are adopting expansion strategies such as strategic partnerships and content acquisitions. Similarly, cloud TV platforms also offer a rich tapestry of programming that appeals to various viewer segments by collaborating with a range of content providers. This helps widen the user base and fosters viewer loyalty through personalized viewing experiences.

Cloud TV Market Report Highlights:

·        Based on deployment, public cloud accounted for the largest market revenue share in 2023. This segment's growth is driven by the flexibility to scale operations based on demand, global reach, enhanced security measures, and advanced analytics.

• Based on platform, mobile devices accounted for the largest market revenue share in 2023. The growth is attributed to the proliferation of smartphones and tablets as primary viewing devices.

·        In terms of application, the consumer television segment accounted for the largest market revenue share of around 48%, in 2023. The market growth is driven by increasing consumer demand for personalized, on-demand content accessible across devices.

·        North America accounted for the largest revenue share of over 37% in 2023, owing to robust demand for scalable, secure, and delivery of innovative media solutions with advanced streaming technologies and high-quality video content, which are driving the growth of cloud TV market.

Order your free sample copy of “Cloud TV Market Report 2024 - 2030, published by Grand View Research

Cloud TV Market Segmentation

Grand View Research has segmented the global cloud TV market based on deployment, platform, enterprise size, solution, application, and region.

·       Cloud TV Deployment Outlook (Revenue, USD Million, 2018-2030)

o   Public Cloud

o   Private Cloud

o   Hybrid Cloud

·       Cloud TV Platform Outlook (Revenue, USD Million, 2018-2030)

o   Smart TVs

o   Mobile Devices

o   Streaming Devices

o   Others

·       Cloud TV Enterprise Size Outlook (Revenue, USD Million, 2018-2030)

o   Small and Medium Sized Enterprise

o   Large Enterprise

·       Cloud TV Solution Outlook (Revenue, USD Million, 2018-2030)

o   Infrastructure as a Service (IaaS)

o   Platform as a Service (PaaS)

o   Software as a Service (SaaS)

·       Cloud TV Application Outlook (Revenue, USD Million, 2018-2030)

o   Consumer Television

o   Media & Entertainment

o   Telecommunication

o   Others

·       Cloud TV Regional Outlook (Revenue, USD Million, 2018-2030)

o   North America

▪        U.S.

▪        Canada

▪        Mexico

o   Europe

▪        Germany

▪        UK

▪        France

o   Asia Pacific

▪        China

▪        Japan

▪        India

▪        South Korea

▪        Australia

o   Latin America

▪        Brazil

o   Middle East and Africa (MEA)

▪        UAE

▪        Saudi Arabia

▪        South Africa  

List of Key Players in the Cloud TV Market

·       Ooyala Inc.

·       Brightcove Inc.

·       MediaKind

·       Fordela Corp.

·       Amino Technologies PLC

·       DaCast LLC, Kaltura Inc.

·       MatrixStream Technologies Inc.

·       MUVI Television Ltd.

·       Minoto Video Inc.

·       Monetize Media Inc

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About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies, ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials, and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights. For more information, visit www.grandviewresearch.com

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