You are aware of how annoying it may be if you have ever had an Amazon listing deactivated. Your goods suddenly disappear from the view of potential buyers, and your sales abruptly stop. Having your Amazon listing removed can be a major setback, regardless of the reason—policy infractions, intellectual property disputes, or other factors. This blog post will explain what happens when your ASIN gets canceled and will offer practical advice on how to get it back.
What Causes Amazon Listing Deactivation?
Amazon is stringent about maintaining a marketplace that adheres to its policies and standards. As a result, there are several reasons why your Amazon listing could be deactivated:
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Policy Violations: Violating Amazon’s policies, whether intentionally or unintentionally, can lead to listing deactivation. This includes issues related to product safety, listing accuracy, or customer complaints.
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Intellectual Property Infringement: If your product is flagged for infringing on another brand’s intellectual property rights, Amazon may deactivate your listing until the issue is resolved.
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Restricted Products: Selling products that fall under Amazon's restricted categories without proper approval can also result in deactivation.
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Performance Metrics: Poor seller performance metrics, such as high order defect rates, late shipments, or negative feedback, can trigger a listing deactivation.
How to Identify If Your Amazon Listing Is Deactivated
When an Amazon listing deactivated, you will typically receive a notification from Amazon detailing the reason for the deactivation. Additionally, when you log into your Seller Central account, you'll notice that the affected ASIN is marked as "inactive" or "deactivated."
Steps to Reinstate Your Amazon Listing
Reinstating a deactivated Amazon listing requires a strategic approach. Here are the steps you should follow:
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Review the Deactivation Notice: Carefully read the notification from Amazon to understand why your listing was deactivated. This will give you a clear direction on what needs to be addressed.
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Identify the Root Cause: Based on the deactivation notice, identify the underlying issue. Is it a policy violation, intellectual property issue, or something else?
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Gather Documentation: If your listing was deactivated due to intellectual property concerns or restricted product categories, gather all necessary documentation to prove your compliance.
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Submit a Plan of Action (POA): In many cases, Amazon requires a Plan of Action to reinstate a listing. This document should clearly outline the steps you’ve taken to resolve the issue and prevent it from happening again.
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Contact Amazon Support: Submit your POA and any supporting documentation through Seller Central. Be sure to follow up if you don’t hear back within a few days.
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Monitor Your Listing: After your listing is reinstated, closely monitor it to ensure there are no further issues. Maintaining compliance with Amazon's policies is crucial to avoid future deactivations.
How SellerPickle Can Help
Reactivating a deleted Amazon listing can be a difficult and time-consuming procedure to navigate. SellerPickle can help with that. Reinstatement of Amazon listings is our area of expertise, and we can help you at every stage of the procedure. We're here to make sure your listings are back up and running as soon as possible, whether you require assistance creating a plan of action or handling intellectual property issues.
Conclusion
Amazon listing deactivated can be a major disruption to your business, but it’s not the end of the road. By understanding the reasons behind the deactivation and taking the appropriate steps to address the issue, you can successfully reinstate your ASIN and get your sales back on track. If you need expert assistance, don't hesitate to reach out to SellerPickle for personalized support.