Market Analysis
Entertainment and media industry is widely diversified and has witnessed transformation in terms of technology and applications in recent years. This transformation has led to global entertainment and media enterprises to offer innovative content and effective distribution models to stay ahead in the highly competitive market The industry is significantly benefitted by digital tools and platforms facilitating efficient production, distribution, The key players in the market are constantly developing strategies to combine high-quality content and distribute it to offer enhanced user experience in terms of content discovery and attractive prices. and consumption of content revolutionizing the market growth.
The global entertainment & media market is expected to expand at 8.90% CAGR, with 5,099.2 million in 2030 during the forecast period.
Drivers
Shift to Consumer Revenue to Boost Market Growth
The shift to consumer revenue from ad revenue owing to an increase in subscription-based revenue generated by online platforms may boost market growth over the forecast period. The media and entertainment industry too is making a transition to consumer revenue models from ad revenues.
Opportunities
Increased Smartphone Penetration to offer Lucrative Opportunities
The increased preference for mobile devices and low data tariff along with investment in regional and localized content may offer robust opportunities for the market over the forecast period.
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Restraints
Piracy of Content to act as Market Restraint
The piracy of content is a serious issue in the entertainment and media industry for a long time which may act as a market restraint over the forecast period.
Challenges
Increasing Commercialization of Internet to act as Market Challenge
The increasing commercialization of the internet may act as a market challenge over the forecast period.
COVID-19 Analysis
The COVID-19 pandemic possessed a mixed impact on the entertainment and media market. On the one side, the film industry was vulnerable due to the crisis as both the production and consumption of its output require several people together in compact spaces. On the other, the market had a positive impact due to the growing adoption of online video streaming such as Hotstar, Netflix, Amazon Prime, and more. Social distancing, stay at home, and quarantine all had a noteworthy impact on media consumption as this led to an increase in TV viewing, indoor lifestyle-friendly application, and social media conversations thus fueling market growth.
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Market Segmentation
The entertainment and media market has been bifurcated based on type and application.
By Type —Book & Magazine, Films, Social Media, Music & Theaters, Animation, Gaming & Gambling, OutdoorAdvertising, Radio Broadcasting, Amusement Park/Facilities, Sports, Toys, and Art.
By Application –Wired and Wireless
Regional Analysis
North America to Precede Entertainment and Media Market
North America will precede the market over the forecast period. Increasing investments by key market players like Comcast Corporation, The Walt Disney Company, Google LLC, Facebook Inc., Warner Media LLC, Viacom Inc., and Time Inc., the region being a global hub for media and entertainment offerings like publishing, music, film & television, video games, theater, arts, sports, and social media, The American Film Industry and Hollywood generating billions of dollars in revenue each year, the media and entertainment industry making money from important news broadcasting services offered by various media enterprises across Mexico, Canada, and the US, and consumers spending enough on the adoption of smartphones and smart devices like IoT-enabled devices, smart speakers, digital assistants, and internet for entertaining themselves and enjoying their free time are adding to the global entertainment and media market growth in the region. Besides, increased need for online streaming services, video games, and other magazines and books platforms in the coming years, rising adoption of high-speed internet, digital technologies, cloud storage, social media platforms, and strong distribution of multi-lingual are also adding to the market growth. The US, Canada and Mexico have the largest market share.
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Key Players
Leading industry players profiled in the global entertainment and media market report include News Corporation (US), Advance (US), iHeartMedia Inc. (US), Discovery, Inc. (US), Warner Media, LLC. (US), Verizon Communications Inc. (US), Alphabet Inc. (US), The Walt Disney Company (US), Baidu, Inc. (China), Grupo Globo (Brazil), Comcast Corporation (US), Facebook Inc. (US), Bertelsmann SE & Co. KGaA (Germany), Viacom, Inc. (US), and Hasbro Inc. (US).
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
1.1. Market Attractiveness Analysis
1.1.1. GlobalENTERTAINMENT & MEDIA MARKET, By Type
1.1.2. Global ENTERTAINMENT & MEDIA MARKET, ByApplication
1.1.3. GlobalENTERTAINMENT & MEDIA MARKET, By Region
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope Of The Study
2.3. Market Structure
3. RESEARCH METHODOLOGY
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. List Of Assumptions
4. MARKET DYNAMICS
Continued...
5. MARKET FACTOR ANALYSIS
Continued...
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