Know Your Audience

Before you think about creating any content, let alone a YouTube channel, you need to know who you want to reach. Sure, you may want to appeal to a wide audience, but you need to know who you are specifically targeting. This will help you create videos that appeal to those specific people, which will give you a better chance of getting them to watch and engage with your content. If you don’t know who you’re trying to reach, your content will likely be too general, which means it won’t appeal to anyone, and you’ll end up getting no views. You need to know who you are specifically targeting before you can start creating the right kind of content.

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Choose a Video Platform

Once you know your audience, the next step is choosing the right video platform. There are tons of different video hosting and streaming sites available, so you need to pick one that is best suited to your needs. Let’s break down a few options that could be good for your channel: - YouTube - The most well-known video streaming and hosting site on the planet. YouTube has billions of users and hundreds of millions of video views every single day. It’s a truly enormous platform that can be used to launch a new channel, or even an existing one, to new heights. - Instagram TV - For those looking to reach a younger audience, Instagram TV could be a good choice. It’s a spin-off of the hugely popular social media platform that can be used to stream short videos, much like YouTube. - Facebook Watch - Facebook’s own take on the video hosting game, Facebook Watch is a new platform that is still finding its feet. It’s likely to become huge in the next few years, though, so you may want to consider using it now. - DailyMotion - Another extremely popular video hosting site, DailyMotion is very similar to YouTube, and could possibly be a good option for those who don’t want to go with the giant. - Twitch - If you are looking to create a gaming channel or have a passion for streaming content related to gaming, Twitch is a great option. It’s one of the biggest sites on the Internet for gamers, and you could probably find a niche related to your channel on there. - Other - There are plenty of other video hosting sites out there, so if you don’t find the perfect one above, you can always try one of the many others out there.

Define Your Channel’s Mission

Now that you’ve chosen a platform, it’s important to decide what your channel’s mission is. What are you hoping to achieve with your content? Why are you creating a channel in the first place? In order to create a successful channel, you need to know what your goals are. This will help you figure out how to structure your content, how often to post and what type of videos you should create. It will make the entire process easier and help you define your channel’s mission. What are you hoping to achieve with your channel? Why are you creating a channel in the first place? These are the questions you need to ask yourself in order to define your channel’s mission.

Commit to Consistent Content

You don’t need to be creating new content all the time, but you should be posting at a regular interval. You don’t want to over-saturate your audience with posts, but you also don’t want to leave them waiting too long between videos. Ideally, you should be aiming to create a video post once a week. You don’t want to over-commit yourself or create too much content, but you also don’t want to leave your audience waiting too long. Let’s say you commit to posting one video per week. At the end of the week, you should have your video ready to go. Upload it to your channel and then promote the video as much as you can, so that it reaches as many people as possible.

Equipment Check-list

Depending on the type of content you want to create, you may or may not need a specific set of equipment. If you want to create high-quality videos, though, you will probably need to invest in some camera equipment. You don’t need the most expensive camera in the world, but you do need a camera that produces decent quality. You also need a camera that can be set up relatively easily. Most people create their videos at home, so you need something that is easy to set up and use indoors. Depending on how serious you are about creating content, you may want to invest in some additional equipment too. For example, you may want to get a lighting kit for your camera, microphones to use when recording, or a green screen.