Vietnam Meat Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.03% (2024-2032)

The Vietnam meat market is steadily growing, driven by rising consumer demand for protein, increasing urbanization, and the expansion of modern retail channels. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 5.03% from 2024 to 2032.

Vietnam Meat Market Trends and Drive:

Key trends shaping the Vietnam meat market include sustainability and food safety. Additionally, the growing awareness about the environmental impacts and animal welfare is pushing the market toward more sustainable meat production practices, with a focus on reducing emissions and improving feed efficiency. Moreover, consumers are increasingly demanding traceable, hygienically processed meat products, driving investments in technologies that enhance food safety and quality.

Along with this, another trend is the rise of plant-based alternatives, which is gradually gaining traction among health-conscious and environmentally aware consumers, further influencing the market. Besides this, the impact of the COVID-19 pandemic has accelerated changes in consumer behavior, with a noticeable shift toward online purchasing of meat products, resulting in the expansion of e-commerce channels and delivery services for fresh and frozen meat across Vietnam.

The Vietnam meat market is primarily driven by the increasing urbanization and changes in consumer lifestyles. As more people move to cities, demand for convenient and high-quality protein sources is influencing the market growth. Additionally, the growing middle class, with rising disposable incomes, is driving the consumption of premium meat products, including pork, beef, and poultry. Vietnam’s status as one of the world’s largest consumers of pork continues to fuel the market, while the demand for other meats, such as chicken and beef, is also increasing as consumer preferences diversify.

Moreover, the expansion of modern retail chains, such as supermarkets and hypermarkets, is providing greater access to packaged and fresh meat products, further driving growth in the market. Apart from this, several government initiatives supporting the meat industry are also contributing to the market expansion. Along with this, the government’s focus on reducing the dependence on meat imports by enhancing local livestock production capabilities represents another major growth-inducing factor. Furthermore, low tariffs and favorable trade agreements with key partners have also supported the import and export of meat, making Vietnam an emerging player in the regional meat trade.

Vietnam Meat Market Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam meat market size. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Product Insights:

  • Chicken
  • Pork
  • Frog
  • Duck
  • Mutton

Type Insights:

  • Raw
  • Processed

Distribution Channel Insights:

  • Departmental Stores
  • Specialty Stores
  • Hypermarket/ Supermarket
  • Online Sales Channel
  • Others

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

For an in-depth analysis, you can refer to a sample copy of the report:

https://www.imarcgroup.com/vietnam-meat-market/requestsample

Competitor Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Other key areas covered in the report:

  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Market Dynamics
  • Historical, Current, and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape
  • Top Winning Strategies
  • Recent Industry News
  • Key Technological Trends & Development 

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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