Although it's no surprise when 2K
Although it's no surprise when 2K 2K23 MT announced a cover like this, particularly at the end of the launch, the overall trend of the game probably pointed to this happening one day. Even with that being said this wasn't even the idea of 2K, it was J. Cole's. "Three and a-half years ago in the past, when he was dunking in one break during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and help you to think about the concept of it,"
Ronnie 2K tells Complex. "I worked with our team on bringing this to life. It was perfect to collaborate with Ronnie 2K. When we put out that teaser, everyone thought it was going to be another basketball player...it allows us to live in culture, fashion and music and culture, which is why 2K has a seat at the table now."
NBA 2K has evolved from an ordinary product that was marketed as a novelty in the gaming world. It's now a moment in culture and its intersection of music, pop culture fashion, sneakers, and, of course, basketball has taken the game to heights cannot be matched by other games. In its latest version, NBA 2K23, the game broke records when it announced J. Cole as the first rapper ever to appear on the cover of NBA 2K with the Dreamer Edition. While it's definitely a surprise that 2K revealed a cover such as this especially so late in the launch, the pattern of the game itself probably suggested that this would happen one day. Even so it wasn't actually 2K's idea, it was J. Cole's.
"Three and a quarter years when he dunked in one break during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and help think about the ideation around that"" Ronnie 2K tells Complex. "I worked with our team on bringing this concept to life but it was very appropriate to collaborate with his. When we put out the teaser, everyone thought it was going be another basketball player...it allows us to stay in style, culture, and Buy NBA 2K MT the music which means 2K is at the table right now."
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