The global laundry detergent pods market size is expected to reach USD 17.48 billion by 2030 and expand at a CAGR of 6.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing awareness about the benefits of laundry detergent pods such as excellent fabric protection and longevity along with excellent cleaning is anticipated to fuel the product demand. The composition of product is strong enough to remove stains and dirt but not harsh enough to the fabric.

Biological products generated a revenue of more than USD 3 billion in 2018. Rising concerns over adverse effects associated with synthetic detergents as they contain chemicals including phosphates which are considered non-biodegradable, is expected to promote the scope of application for biological capsules. Over the past few years, increasing emphasis is being given to reducing the greenhouse emissions in manufacturing sector on a global level as a result of implementation of environmental regulations by the regulatory bodies including the U.S. Environment Protection Agency (EPA). The environmental concerns are also expected to force the detergent manufacturers to use biological ingredients for their laundry detergent pods.

Access the Laundry Detergent Pods Market Size, Share & Trend Analysis Report By Product (Non-biological, Biological), By Distribution Channel, By Application (Household, Commercial), And Segment Forecasts, 2024 – 2030

In March 2019, Unilever under its brand line Homey launched washing tablet available in recycled and recyclable packaging. The reasonably priced product is eco-friendly and can help reduce the pollution caused by the microfibers present in conventional products. In March 2019, Smol launched Super Concentrated Liquid Capsules. These products are claimed to be 100% vegan and are fragranced with essential oil.

Household application accounted for a leading market share of more than 60% in 2018 and is expected to continue the dominance over the next few years as majority of washing machine companies recommend using laundry detergent pods for the longer life of the machine. Increasing household income in countries including China and India is expected to expand the market size over the next few years.

Laundry Detergent Pods Market Report Highlights

·        Non-biological laundry detergent pods accounted for the largest market revenue share of 57.0% in 2023. The growing focus on water conservation has led to a rise in low-water washing practices, which can result in detergent residue buildup on clothing.

·        The supermarkets & hypermarkets segments dominated the market in 2023 with a substantial share. Supermarkets and hypermarkets offer a wide range of laundry detergent pod brands, allowing consumers to compare and choose based on their preferences.

·        Household applications accounted for the largest market revenue share of 59.6% in 2023. IFB, Whirlpool, and Panasonic, along with other washing machine manufacturers, suggest using laundry detergent pods to ensure machines last longer.

·        North America laundry detergent pods market dominated the global laundry detergent pods market with a revenue share of 34.7% in 2023. Market growth in the region is attributable to the increasing demand for convenient and easy washing solutions, as well as the rising consumer awareness of the environment.

·        Laundry detergent pods market in Asia Pacific is projected to witness the fastest growth in the global laundry detergent market, registering a CAGR of 7.4% over the forecast period.

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Key Laundry Detergent Pods Company Insights

Some key companies in the laundry detergent pods market include Reckitt Benckiser Group plc; Seventh Generation, Inc.; Unilever; Waitrose & Partners; and Ecozone. Companies are focusing on expanding their customer base by implementing strategic initiatives such as mergers and acquisitions, collaborations, and partnerships with prominent industry players.

·        Reckitt Benckiser Group plc is a significant player offering products under brands like Woolite and Vanish. The company focuses on innovation, developing products that cater to consumer demand for convenience and effectiveness. Its pods provide superior stain removal and fabric care while using recyclable packaging.

·        Seventh Generation, Inc. offers eco-friendly laundry detergent pods. Formulated without harsh chemicals, dyes, or fragrances, they are biodegradable and non-toxic. Effective at cleaning clothes while gentle on fabrics and the environment, Seventh Generation’s pods have gained popularity among environmentally-conscious consumers.

Key Laundry Detergent Pods Companies:

The following are the leading companies in the laundry detergent pods market. These companies collectively hold the largest market share and dictate industry trends.

·        Reckitt Benckiser Group plc

·        Seventh Generation, Inc.

·        Unilever

·        Waitrose & Partners

·        Ecozone

·        Church & Dwight Co., Inc.

·        Procter & Gamble

·        Henkel AG & Co. KGaA

·        The Clorox Company

·        Colgate-Palmolive Company

About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies, ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials, and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights. For more information, visit www.grandviewresearch.com

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