A booming e-commerce sector was driven by the COVID-19 epidemic. E-commerce was crucial for brand durability, which supported FMCG sales’ continued strength. Because it enables a direct link between the producer and the consumer, e-commerce is still crucial to the business even after the uncertainty of lockdown. This relationship can promote FMCG sales and brand loyalty while also promoting organic growth. E-commerce also has the potential to lower the expenses related to conventional marketing and distribution methods. A manufacturer’s market share may even rise as a result of their expansion into online sales.

How is e-commerce boosting the FMCG industry?

E-commerce has a better chance of being in the spotlight when it comes to how people purchase in the post-corona world, who still want to avoid crowded areas for security reasons. The websites and online shops selling FMCG products and goods may benefit more as a result. Nevertheless, a lot of e-commerce websites have started to deliver FMCG goods after discovering the value of doing so in trying circumstances. Additionally, Myanmar Golden Heart has demonstrated their online presence by offering home delivery in response to the epidemic through their retail applications.