The phrases “page title” and “title tag” are sometimes used interchangeably, although “page title” can also refer to the H1 on a website page. There are times when the page title and title tag match. So, depending on where you publish your website content, a page title may relate to either the title tag or the H1. Instead of “page title,” you might also see these phrases:

• Browser title
• SEO title
• Blog title

This might be perplexing. You’re probably inquiring about page titles in SEO since you’re new to search engine optimization, in part. For the sake of clarity, we’ll refer to H1s in this post as “page titles” and the title in the SERPs as “title tags.”

Why Are Page Titles Important for SEO?

If page names don’t immediately appear in SERPs, why are they so important for SEO? A strong page title can improve both your site’s Search Engine Optimization and user experience due to its visibility on the page. The page title serves as the headline for the post. It can help readers understand the content’s subject and encourage them to read it all.

Instead of having to fight with advertisements, excerpts, and featured images like the title tag does, the page title has the ability to charm and woo viewers. Your page title is crucial for search engine optimization for a few additional reasons.

1. Page titles make it easier for users and search engines to understand the content of your page.

Google determines the page’s content and structure from the page title, claims Search Engine Journal. This data has a direct bearing on page rank. Your page title aids search engines in determining whether your website matches the search query. It can respond to a user’s query more fully.

2. They give users confidence that they have found what they are looking for.

Although this tag doesn’t appear on the page, title tags help users understand what a page is about. The page title thus verifies that they are at the correct location. Visitors to your website will have a better experience as a result of this. Additionally, user experience is a ranking consideration, according to Google’s criteria.

3. If Google updates your title tag, a page title can corroborate the content of the page.

Your page title is another approach to explain to visitors and search engines what your page is about. Since Google doesn’t always use the title tag to build the title that you see in the SERPs.

Read more : https://digitalipsum.in/how-to-create-a-right-seo-title/