Keyword research is an important part of any SEO strategy. If you use the right keywords, high volumes of relevant traffic will come to your site. Keywords act like a bridge between the search engine and your webpage, thus building the right keyword is critical. In this article, we will introduce to you some of the most important types of keywords used by the search engine optimization (SEO) experts that you need to know more about.

Generic Keywords

Generic keywords will isolate a topic, and the search will revolve around that topic but you won’t get any further detail and these keywords are usually known as ‘short-tail’ keywords. For example, generic words like shoes, pen, banana, food, etc are used. This type of keyword is usually highly competitive and the conversion rate is low since you have no idea what the search intent is. You should stay away from this type of keyword due to the high competition and lack of knowledge about the search intent.

Brand Keywords

Brand Keywords are self-explanatory, you can easily know what it means from the name itself.  They include a keyword relating to the famous brand of the product, they will have the brand name plus the generic term, For example, Adidas shoes, Gucci bags and harry potter books. These brand keywords are much more useful than the generic keywords because they are a step up from a generic keyword but it is still unclear what the intent behind the search is.

Broad Keywords

Broad keywords are more promising than both generic and brand keywords. They provide good levels of traffic and have much less competition if used well in your web content.

Usually, the searcher has decided what they are looking for but may only have an approximate idea and these are still open to a little interpretation but the search is more specific. For example, running shoes, a blue collared shirt and specific services like dental clinics, sports stores, etc.

Exact Keywords

Exact keywords show that the searcher knows exactly what they are trying to find and this type of keyword is good to optimise for search engines because they usually convert very well and have high search volumes. The problem with exact keywords is that they have lots of competition. Such keywords include the best running shoes, recommended fiction books, the top services provided, etc.

Long-Tail Keywords

In my opinion, long-tail keywords are the best type of keyword to focus on as they

have lower search volume, meaning they have less competition but they have a high conversion level. There is a perfect balance between competition, conversion, and traffic for long-tail keywords. For example, the best children's book in the fantasy genre.

Buyer Keywords

There will be a word attached to buyer keywords that indicates the searcher is ready to part with their money. It is really smart to optimise buyer keywords if this fits your business model. The words like discount and offer can be added to your broad keyword or long-tail keyword. For example, the biggest discount sale for books, shoes or services, etc.