The bread improvers market refers to the industry involved in producing and supplying additives and ingredients used in bread-making to enhance the quality, texture, flavor, and shelf-life of bread. Bread improvers are typically added to flour during the bread-making process to improve dough handling properties, increase volume, and create a finer crumb structure in the finished product. The global bread improvers market size is on a trajectory of significant expansion, with an estimated value projected to reach USD 1.9 billion by 2028 from the 2023 valuation of USD 1.5 billion, displaying a promising Compound Annual Growth Rate (CAGR) of 5.9%.

The bread improvers industry growth factors:

·       Consumer Demand for High-Quality Bread: Consumers are increasingly seeking bread products with improved taste, texture, and nutritional value. Bread improvers help meet these demands by enhancing the sensory attributes of bread.

·       Industrialization of Bakery Products: With the increasing industrialization of bakery products, manufacturers are looking for ways to streamline production processes while maintaining product quality and consistency. Bread improvers aid in achieving these objectives by optimizing dough handling and baking characteristics.

·       Rising Demand for Convenience Foods: The growing trend towards convenience foods has led to increased consumption of packaged bread products. Bread improvers play a vital role in extending the shelf-life of these products, thereby reducing food waste and enhancing marketability.

·       Technological Advancements: Ongoing advancements in food science and technology have led to the development of innovative bread improvers with improved functionalities, such as enzyme-based improvers for gluten-free or clean-label bread products.

·       Health and Wellness Trends: Consumers are becoming more health-conscious and are seeking bread products with added nutritional benefits. Bread improvers can be formulated to enrich bread with vitamins, minerals, fibers, and other functional ingredients, catering to health-oriented consumers.

Bread Improvers Unlock New Opportunities for Bakery Manufacturers in Years to Come

Bread improvers offer a wealth of opportunities for bakeries to expand their horizons. Traditionally used to enhance the quality and consistency of breads, these improvers are now finding their way into a wider variety of baked goods – pastries, buns, rolls, and specialty breads. This increased versatility allows bakeries to cater to evolving consumer demands for a broader range of products, fostering greater creativity and product diversity.

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Furthermore, the growing consumer interest in healthier and more functional baked goods aligns perfectly with the benefits of using bread improvers. By incorporating these improvers, bakeries gain a competitive edge by offering healthier options that cater to this growing market segment. Additionally, the adaptability of bread improvers paves the way for the development of gluten-free, low-carb, and other specialty items, further expanding market potential for bakeries and catering to customers with specific dietary needs or preferences.

The bread improvers industry growth factors:

·       Consumer Demand for High-Quality Bread: Consumers are increasingly seeking bread products with improved taste, texture, and nutritional value. Bread improvers help meet these demands by enhancing the sensory attributes of bread.

·       Industrialization of Bakery Products: With the increasing industrialization of bakery products, manufacturers are looking for ways to streamline production processes while maintaining product quality and consistency. Bread improvers aid in achieving these objectives by optimizing dough handling and baking characteristics.

·       Rising Demand for Convenience Foods: The growing trend towards convenience foods has led to increased consumption of packaged bread products. Bread improvers play a vital role in extending the shelf-life of these products, thereby reducing food waste and enhancing marketability.

·       Technological Advancements: Ongoing advancements in food science and technology have led to the development of innovative bread improvers with improved functionalities, such as enzyme-based improvers for gluten-free or clean-label bread products.

·       Health and Wellness Trends: Consumers are becoming more health-conscious and are seeking bread products with added nutritional benefits. Bread improvers can be formulated to enrich bread with vitamins, minerals, fibers, and other functional ingredients, catering to health-oriented consumers.

China’s Bread Improvers Market Takes the Lead in Asia Pacific

China is experiencing a surge in bread consumption, fueled by factors like increasing affluence, urbanization, and changing lifestyles. This trend is reflected in the booming market for bread improvers, making China one of the fastest-growing markets in the Asia Pacific region.

Currently, Chinese consumers devour an average of 7.2kg of baked goods per person annually, with bread consumption specifically reaching 5.83kg as of September 2023 (according to USDA’s “China’s Rising Bakery Sector” report and World of Statistics). This highlights bread’s significant role in China’s overall bakery sector.

This rising demand for bread presents a lucrative opportunity for bakery manufacturers. To meet this demand and ensure consistent quality, manufacturers are increasingly investing in bread improvers.

The market is responding with innovation. Local producers like AngelYeast Co., Ltd. (China) are introducing new products catering to specific needs, like their high-protein mixed grain bread and improvers designed for frozen dough. This trend signifies a shift towards product innovation and customization for the Chinese market.

Furthermore, producers are incorporating local flavors and ingredients into their bread improver formulations to appeal to distinct Chinese preferences. This focus on localization strengthens their position in this dynamic and rapidly expanding market.

In conclusion, China’s growing bakery sector and rising use of bread improvers create a wealth of opportunities for producers willing to adapt and innovate.

How do shifting consumer preferences and evolving culinary trends contribute to the growth of pastries as one of the fastest-growing application segments in the global bread improvers industry?

Consumers are driving a surge in pastries, making it the fastest-growing area for bread improvers. This trend is fueled by a few key factors:

• Shifting preferences and culinary trends: People are seeking more indulgent and varied bakery experiences, pushing manufacturers to innovate with pastries.
• Superior pastries: Bread improvers enhance the texture, volume, and consistency of pastries, creating a more delightful eating experience.
• Rise of artisanal pastries: The popularity of artisanal and premium pastries is booming, especially in Europe (27% of bakery products according to Baking Biscuit International Magazine 2023). These bakeries use bread improvers to elevate the quality of their unique and innovative creations.

·       Convenience factor: Bread improvers help manufacturers streamline production of pre-packaged and ready-to-eat pastries without sacrificing quality or freshness.

Top Bread Improvers Companies

• Puratos (Belgium)

• Corbion (Netherlands)

• AB Mauri (US)

• Lesaffre (France)

• DSM (Netherlands)

• International Flavors & Fragrances Inc. IFF (US)

• ADM (US)

• Kerry Group plc. (Ireland)

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