India Dietary Supplements Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 13.49% (2024-2032)

The India dietary supplements market is growing rapidly, driven by increasing health awareness, changing lifestyles, and a rising consumer base. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 13.49% from 2024 to 2032.

India Dietary Supplements Market Trends and Drivers:

The growing health consciousness as well as a rising focus on preventive healthcare are the factors responsible for the growth of the India dietary supplements market. Additionally, as consumers become more conscious of their general well-being, there is an increasing demand for supplements that support immunity, energy, and general health.

Urbanization, busy lifestyles, and poor dietary habits are leading to nutritional gaps, prompting consumers to seek vitamins, minerals, and herbal supplements to boost their health. Moreover, the growing occurrence of chronic diseases such as diabetes, obesity, and heart conditions is driving the need for supplements that promote specific health benefits, including weight management and heart health. 

The increasing choices for natural and plant-based products are augmenting the India dietary supplements market. In addition to this, consumers are shifting toward herbal and organic supplements with rising concerns about the side effects of synthetic ingredients, which are acting as another significant growth-inducing factor. Ayurvedic supplements, rooted in traditional Indian medicine, are also gaining traction due to their natural formulations and minimal side effects. Furthermore, the expansion of e-commerce platforms has made dietary supplements more accessible, with consumers highly purchasing these products online.

The market is also benefiting from an increase in fitness culture, with a growing number of individuals using protein powders, multivitamins, and sports supplements. As health consciousness continues to rise and digital platforms expand, the India dietary supplements market is expected to grow steadily in the coming years, driven by demand for natural products and convenient purchasing options.

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India Dietary Supplements Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Vitamin and Mineral Dietary Supplements
  • Herbal Dietary Supplements
  • Protein Dietary Supplements
  • Others

Breakup by Form:

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps

Breakup by Distribution Channel:

  • Pharmacies and Drug Stores
  • Supermarkets and Hypermarkets
  • Online Channels
  • Others

Breakup by Application:

  • Additional Supplements
  • Medicinal Supplement
  • Sports Nutrition

Breakup by End-Use:

  • Infant
  • Children
  • Adults
  • Pregnant Women
  • Old-Aged

Breakup by Region:

  • North India
  • East India
  • West and Central India
  • South India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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