Firstly, it is essential to recognize that social media marketing is not limited to Facebook and Instagram. With nevertheless, we have to understand that choosing the appropriate social media marketing channel could be the cornerstone for establishing the social networking strategy. Each channel has it is really a function and it is the effectiveness rate. It is very important to understand that Instagram for Arabic consumers is more about entertainment and trends. Therefore, implementing the regional Instagram marketing campaign should have aligned with Instagram's user behavior. Therefore, awareness and retargeting are probably the most relevant objectives for the channel.

Thirdly, social media marketing bidding is very high and expensive in some local markets as a result of aggressive competition. Kuwait has a high cost for reach and CPC followed closely by Dubai. Running social media campaigns without planning can just burn up your financial allowance in several days without gaining an effective cost per conversion.

GCC comes with an emerging consumer who is searching for products and services. Google Ads such as search Ads are a very effective way to get into the region in a short time and generate conversion at a diminished cost. Google Shopping is finally active now in all countries within the GCC, which supplies a good chance for e-commerce. However, Arabic PPC and Search Engine marketing require professional skills in configuration and optimization.

In the GCC countries, the search skills of the Arabic audience aren't really advanced for all of the consumers. In other words, Arabs are not specific when it comes to locate habits and the search behavior is limited to trends and broad terms. For example, I have been hired by an international car rental company to perform an audit for his or her Arabic keywords and Google Ads. After researching the case, I advised them to ditch all the keywords that are very specific to care rental in cities and just target the whole country as well as the continent as “Europe&rdquo ;.The problem that Arabs who seek out car rental, they don't really write specific city or an airport but they only type “car rental in Europe&rdquo ;.

Finally, it is very important to understand that international businesses in a few industries are heavily targeting places such as for instance Dubai. Ad bidding is getting skyrocket for a few highly competitive services such as real-estate, finance, consumer goods, business services, etc. However, there are always opportunities in the market when you have advanced skills or resources with search engine marketing. Programmatic advertising in Dubai is on the rise and there is ongoing growth in this digital marketing services.  Check this article: Arabic Google Ads and How To Improve The Audience Engagement With Ads.

Arabic SEO has been among the top digital marketing services for businesses in the GCC. Dubai, Egypt, Saudi, and Jordan had the greatest share of online content. With the rise of SEO services and awareness in the GCC, the marketplace is becoming more competitive and reaching maturity for some categories. Eventually, the misconception of SEO remains in three practices.

Most of all, some SEO agencies in the GCC are selling SEO packages without researching the consumer needs or building quality practices. This ultimately ends up with low-quality content scrapped on the internet and edited. Therefore, it is very important to avoid SEO packages and seek out high-quality services.

The 2nd misconception is all about old SEO tactics that aren't effective anymore. As an example, some SEO agencies will offer a package with backlinks and brag about how many backlinks they are offering. Backlinks aren't pretty much the number of links, it is focused on  best digital marketing company in dubai relevancy and quality. Hence, local domains are more important than having links from blogs created in India.