The global feminine hygiene products market size is expected to reach USD 32.23 Billion in 2028 and register a revenue CAGR of 5.6% over the forecast period, according to the latest report by Reports and Data. Increasing initiatives by governments and various organizations to accelerate awareness and eliminate taboos associated with menstruation are key factors driving market revenue growth.

Companies are focusing on developing novel feminine hygiene products that target specific female groups. Strategic mergers and acquisitions are expected to grow as companies seek to expand their positions in the personal care market. The launch of new products that provide comfort and assistance on normal menstruation days is a priority for major market players. For everyday vaginal grooming activities, women are increasingly using biodegradable sanitary pads and menstruation cups, as well as feminine hygiene wash. Companies are also using biodegradable raw materials made of bio-actives taken from plants to reduce the volume of sanitary napkin waste and to comply with government environmental rules.

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Market Dynamics:

The global Feminine Hygiene Products market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.

Competitive Landscape:

The research report offers details about leading companies in the global Feminine Hygiene Products market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

Major Companies:

·      Johnson & Johnson,

·      Procter & Gamble,

·      Kimberly-Clark Corporation,

·      Kao Corporation,

·      Daio Paper Corporation,

·      Unicharm Corporation,

·      Ontex Group,

·      Hengan International Group Company Limited,

·      First Quality Enterprises, Inc.,

·      Edgewell Personal Care.

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Market Segmentation:

The report also sheds light on the market segmentation based on type, application and region:

By Nature Outlook

• Disposable
• Reusable

By Product Type Outlook

•  Sanitary Napkins
• Panty Liners
• Tampons
• Menstrual Cups
• Others

By Distribution Channel Outlook

• Hypermarket/Supermarket
• Convenience Stores
• Pharmacies
• Online Retail Stores
• Others

Feminine Hygiene Products Market Segmentation based on Regions:

North America

o   U.S.

o   Canada

o   Mexico

·      Europe

o   Germany

o   U.K.

o   France

o   Italy

o   Spain

o   Benelux

o   Rest of Europe

·      Asia Pacific

o   China

o   India

o   Japan

o   South Korea

o   Rest of Asia Pacific

·      Latin America

o   Brazil

o   Rest of Latin America

·      Middle East & Africa

o   Saudi Arabia

o   UAE

o   South Africa

o   Rest of Middle East & Africa

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