The Mena nutraceuticals market involves dietary supplements targeted towards general well-being and management of chronic diseases. Nutraceuticals include vitamin supplements, herb/botanical supplements, meal replacements, functional beverages and dietary supplements including omega fatty acids, probiotics and prebiotics. The market has been growing owing to increasing awareness about the importance of preventive healthcare and maintenance of general wellness.

 The Global Mena nutraceuticals market is estimated to be valued at US$ 17.16 Bn in 2024 and is expected to exhibit a CAGR of 7.2% over the forecast period 2024 to 2031.

Key Takeaways
Key players operating in the Mena nutraceuticals market are Abbvie Inc. (Allergan Plc), Alcon, Inc., Novartis AG, Pfizer Inc., Bausch & Lomb Incorporated, F. Hoffmann-LA Roche Ltd. (Genentech, Inc.), among others. These leading players are focusing on new product launches and partnerships to strengthen their market presence.

The key opportunities in the Mena Nutraceuticals Market Size  include growing health-conscious population, increasing disposable incomes, rising awareness about the costs of healthcare. Significant growth of e-commerce is also providing boost to the industry.

Technological advancements like development of more efficacious and convenient delivery formats like gummies, chewables are helping increase compliance. Advancements in biotechnology for development of functional ingredients are also propelling the market growth.

Market Drivers
The increasing prevalence of chronic and lifestyle diseases coupled with rising healthcare expenditure is a major market driver. Growing geriatric population prone to various age-related illnesses also contributes to the demand. Changing dietary habits and busy lifestyles resulting in nutritional deficiencies further drive the need for preventive healthcare solutions in form of nutraceuticals. Rapid urbanization and rising health consciousness among consumers especially in GCC countries is expected to boost the Mena nutraceuticals market during the forecast period.

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