Table of content

  • What is graphic design?
  • Types of graphic design
  • The benefits of graphic design
  • What is digital design?
  • What kind of digital designers are there?
  • Types of deliverables
  • What distinguishes graphic design from digital design?
  • Digital design vs Graphic design
  • Final thoughts

What is graphic design?

It’s crucial to recognize that graphic design has existed for a lot longer than digital design. Initially, graphic designers focused on creating static pictures for use in printed materials including books, newspapers, magazines, pamphlets, and other printed media.

But graphic designers had to adapt as the internet grew in the 1990s. Since web design became an essential skill to possess, many graphic designers began offering these services in addition to their normal print work. Since core design concepts were the same for all mediums, it made sense for graphic designers to adapt to the most recent requirements.

Types of graphic design

digital design

Animation, motion graphics, print, and internet design are just a handful of the many disciplines and skills that make up graphic design. For almost any hobby, graphic design offers options and possibilities. The development of technology is to be blamed for some of the most noteworthy graphic design examples of the present. Below is an example of one of these trends in graphic design:

  • Website design: The creation of user-friendly and engaging web pages is a key component of website design. This includes the overall design, color scheme, and navigation.
  • User experience (UX) design: A website or application’s user experience (UX) design objective is to make it easy and fun to use. These designers give priority to value, utility, adoption, and desirability.
  • Motion graphics design: Visual elements are brought to life through special effects, TV shows, video games, and movies using motion graphics design, often known as animation.

The benefits of graphic design

Beyond just making something look great, graphic design has many benefits and is about more than just aesthetics. Effective design may significantly affect your bottom line, although being commonly disregarded. When used effectively, graphic design may boost the marketing and communications of your business in terms of their visual impact, providing them more ability to inform, instruct, or persuade your audience. Here Cyber Dolphins Pvt Ltd. listed some advantages:

Professionalism and Consistency

You want to leave a positive first impression with potential customers. The use of logos, graphics, and design can help you present your company in a professional manner to your audience. When done properly, graphic design creates visual coherence throughout all of your marketing campaigns, enhancing your company’s identity and brand recognition.

Identity and Brand Recognition

With the help of graphic design, you may develop your visual identity, which reflects the goals and core principles of your company. Your company’s identity, which permeates all of your business communications, including brochures, advertising, websites, films, and stationery, is built around a solid logo. Each of these elements helps to build your identity and brand recognition.

Build Trust, Goodwill & Loyalty

A strong brand helps to establish reputation and trust, two elements that are essential for your business to grow. Your brand aids in the unification and commitment of your workforce by providing them with a feeling of identity and ideals to uphold. Trust is crucial for convincing customers of the caliber of your products or services.

Increase Sales & Market Position

By turning spectators into consumers and boosting visibility, good graphic design can increase revenue. All of the aforementioned benefits may result in increased sales and financial gain for your business.

What is digital design?

The phrase “digital design” is a catch-all that covers a wide range of jobs and academic specialties. It is the process of preparing content for how it will seem and work when used through a digital interface. Digital designers put more emphasis on producing designs adapted for certain devices than merely making pretty pictures; they also take user experience, interactivity, and overall aesthetic balance into mind.

Every role that falls under the category of “digital design” is fundamentally involved in producing what viewers see on a screen, however more roles in this category emphasize interaction than others. To ensure that the material they produce can keep up with the always evolving face of technology, digital designers must regularly update their skill sets.

What kind of digital designers are there?

Web designers

Web designers specialize in the visual organization and design of a website or app, including landing pages, PDFs, and other standalone pages. They are more likely to generate a static mockup file for the developers rather than an interactive prototype, even though it might have a few interactive elements.

UX designers

User experience (UX) designers provide particular attention to a digital product’s usability and functionality. UX designers work as the consumer’s advocate throughout the whole product design process. They do frequent user testing to ensure that the end product is both simple to use and enjoyable for the user. Among their offerings are user flows, prototypes, and wireframes.

UI designers

UI (user interface) designers are concerned with how a digital product appears and feels and are concentrated on the aesthetic elements of an interface. They frequently lay the foundation for the UX designer to employ color, typography, and shapes to bring the digital interface to life by cooperating closely. To ensure consistency throughout the project, they also frequently create UI pattern libraries and visual style guidelines.

Types of deliverables

The types of deliverables offer a different lens through which to view the distinctions between graphic and digital design.

Deliverables for graphic design include:

  • Business cards
  • Brochures
  • Magazine spreads
  • Letterheads
  • Logos

As an alternative, digital artists might produce:

  • Banner ads
  • UX wireframes
  • Animations
  • Interactive elements
  • Movies

What distinguishes graphic design from digital design?

Although the terms graphic design and digital design are frequently used interchangeably. There are several key differences between the two fields of work. What distinguishes the two positions the most is the communication mediums they employ. Graphic designers deal with print and digital media to produce images for a range of channels, such as video banners and email marketing. On the other hand, digital designers exclusively work with digital content.

To put it another way, graphic designers frequently focus on specific graphics. It includes infographics, logos, products, brochures, advertising, and other static visual assets. Digital designers, on the other hand, are renowned for developing fully interactive digital experiences using more time-consuming techniques like wireframing, user testing, and narrative.

Digital design vs Graphic design

Despite these differences, the skill sets needed for the two roles essentially overlap. Many graphic designers also identify as digital designers. Hence the majority of digital designers should be able to perform graphic designer jobs. Both positions require proficiency with industry-standard tools like Sketch or Adobe XD as well as a strong foundation in fundamental design concepts like color theory or typography. Graphic design to digital design is a well-traveled career path that is worthwhile to take into consideration as more experiences and products become digital.

Read More: Video Marketing Tips for Your Social Media Strategy

Final thoughts

Given how quickly technology is developing right now. It is impossible to imagine a scenario in which you would design for any other medium. The field of digital design could be mysterious and diverse. Regardless of the sector you choose to work in, there has never been a better moment to add some skills in graphic or digital design to your repertoire. The demand for both designers is enormous. You can choose Cyber Dolphins Pvt Ltd. for any kind of designing services, we will give our best to promote your business.

Although the lines separating visual and digital design are beginning to blur. It is still important to comprehend their primary differences. The Graphic designers at Cyber Dolphins Pvt Ltd.  frequently work on static images that are typically used in print. While digital designers focus on anything that will be seen on a screen. Although these skills can sometimes overlap, there are some stark differences. It’s up to you to decide which career path to go because both offer intriguing and unique options.