The global cycling wear market was valued at USD 5.49 billion in 2019 and is projected to experience growth at a compound annual growth rate (CAGR) of 4.6% from 2020 to 2027. This anticipated growth is largely driven by a heightened awareness of health and fitness among consumers worldwide. The prevalence of health-related issues, including diabetes, high blood pressure, and obesity, particularly among youth and middle-aged individuals, has spurred interest in physical activity. Medical professionals and fitness trainers frequently recommend regular cycling as a means to mitigate the negative effects of these conditions. Furthermore, there is a growing trend in urban areas where consumers are increasingly opting for bicycles as a sustainable mode of transportation, which is expected to further boost market growth throughout the forecast period.

Manufacturers of cycling apparel and gear are responding to this demand by developing a diverse array of cycling products aimed at fostering customer loyalty. One notable trend is the rising adoption of high-visibility cycling jackets. For example, a 2017 study conducted in Denmark involving over 6,900 cyclists found that those wearing high-visibility jackets experienced a 47% lower accident rate compared to those without. These jackets enhance the wearer's visibility to vehicular traffic, allowing them to stand out against their surroundings. Commonly used colors for these jackets include bright orange and yellow neon, often complemented by designer retro-reflective tape to enhance safety.

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Bicycle riding is gaining popularity in several European countries, including the Netherlands, Finland, and Germany. A report published in April 2018 by the Netherlands Institute for Transport Policy revealed that bicycles accounted for 25% of daily mobility in the Netherlands, utilized for a variety of purposes such as leisure, commuting, shopping, and education. This increasing preference for cycling in daily activities is expected to positively impact market growth throughout the forecast period.

Product Segmentation Insights

The cycle wear apparel segment captured the largest revenue share in 2019, accounting for 68.8% of the market, and is anticipated to sustain its leading position throughout the forecast period. The market offers a wide variety of cycling wear apparel, including products such as leggings, shorts, gloves, beanies, tights, jackets, and jerseys. These items are crafted from high-quality materials that provide optimal comfort for riders, while also featuring important attributes such as durability, moisture resistance, waterproof capabilities, windproof properties, and high visibility. Designed specifically to fit and support the body during cycling, these garments are made from stretchable materials that enhance comfort and allow for greater freedom of movement.

In contrast, the cycle wear accessories segment is projected to grow at the fastest compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. A critical component of cycling accessories is headgear, particularly helmets, which are essential for ensuring safety and comfort while riding. Manufacturers are continuously innovating and integrating new technologies into helmet design. For instance, the cycling product manufacturers Trek and Bontrager recently launched a helmet featuring WaveCel technology, which claims to provide 48 times more protection against concussions from common cycling accidents compared to traditional EPS foam helmets. This advancement reflects the ongoing commitment within the industry to enhance rider safety through innovative product development.

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