Global Brown Rice Market Statistics: USD 15.1 Billion Value by 2032

Brown Rice Industry

Summary:

  • The global brown rice market size reached USD 10.5 Billion in 2023.
  • The market is expected to reach USD 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.14% during 2024-2032.
  • Asia Pacific leads the market, accounting for the largest brown rice market share.
  • Brown basmati accounts for the majority of the market share in the type segment as it is renowned for its exceptional aroma, long and slender grains, and nutty flavor.  
  • Long-grain brown rice holds the largest share in the brown rice industry.
  • Hypermarkets and supermarkets remain a dominant segment in the market due to the increasing focus on enhanced convenience.
  • Household represents the leading application segment.
  • The rising number of health-conscious individuals is a primary driver of the brown rice market.
  • Dietary trends and the increasing demand for organic products are reshaping the brown rice market.

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Industry Trends and Drivers:

  • Health Conscious:

The growing awareness among individuals about the importance of health and nutrition is propelling the market growth. Brown rice is rich in essential nutrients, including fiber, magnesium, and antioxidants, which have been linked to better digestion, heart health, and lower cholesterol levels. As consumers become more informed about the health risks associated with processed food items and refined carbohydrates, they are seeking alternatives that offer more nutritional value. Brown rice, being a whole grain, fits well into this category, making it a preferred choice for health-conscious individuals. The rising prevalence of lifestyle-related diseases, such as diabetes and heart disease, is impelling the market growth.

  • Dietary Trends:

The rising demand for plant-based diets and the focus on whole grains are supporting the market growth. Many consumers are turning to healthier and unrefined carbohydrate sources as part of plant-based, gluten-free, or low-glycemic-index diets. Brown rice offers a more nutrient-dense alternative as compared to white rice, making it ideal for individuals focused on managing weight or controlling blood sugar levels. Fitness enthusiasts and those following trends like keto or paleo diets are preferring brown rice due to its high fiber content, which promotes satiety and aids digestion. Additionally, it aligns with the increasing consumer desire to consume food items that are free from additives and preservatives. The shift in dietary preferences, especially in urban areas, is playing a vital role in driving the demand for brown rice.           

  • Demand for Organic Products:

The increasing demand for organic food products among individuals worldwide is contributing to the market growth. Consumers are becoming more conscious of food safety and environmental sustainability, prompting a shift toward organic and non-genetically modified organisms (GMO) products. Organic brown rice is free from synthetic pesticides and fertilizers and appeals to individuals who prioritize clean eating and reducing their exposure to harmful chemicals. This is creating a rise in the demand for organic brown rice, especially among health and eco-conscious consumers. Apart from this, regulatory bodies of various countries are promoting organic farming, which is strengthening the growth of the market.

We explore the factors propelling the brown rice market growth, including technological advancements, consumer behaviors, and regulatory changes.

Brown Rice Market Report Segmentation:

Breakup By Type:

  • Sweet Brown Rice
  • Brown Basmati Rice

Brown basmati rice account for the majority of shares as it is renowned for its exceptional aroma, long and slender grains, and nutty flavor.   

Breakup By Grain Size:

  • Long-Grain Brown Rice
  • Medium-Grain Brown Rice
  • Short-Grain Brown Rice

Long-grain brown rice dominates the market on account of its wide versatility and adaptability.

Breakup By Distribution Channel:

  • Hypermarkets and Supermarkets
  • Grocery Stores
  • Convenience Stores
  • Online
  • Others

Hypermarkets and supermarkets represent the majority of shares due to the increasing focus on enhanced convenience.   

Breakup By Application:

  • Household
  • Food Service
  • Others

Household hold the majority of shares because of its reputation as a healthier alternative to white rice.

Breakup By Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Asia Pacific enjoys the leading position owing to a large market for brown rice driven by the rising health consciousness among individuals.          

Top Brown Rice Market Leaders:

The brown rice market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are:

  • Amira Nature Foods Ltd.
  • Asia Golden Rice Co. Ltd.
  • Chandrika Group of Mills
  • Daawat Foods Private Limited (LT Foods Ltd.)
  • Goya Foods Inc.
  • Kohinoor Foods Limited
  • KRBL Limited
  • Lundberg Family Farms
  • Riviana Foods Inc. (Ebro Foods S.A.)
  • T.K. Rice Mill
  • Ash Co. Ltd.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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