Here, Cyber Dolphins Pvt Ltd. will look at the best practices you should follow if you want your email automation to provide outstanding results. These don’t just depend on the capabilities offered by the vendor of your marketing automation software. Even while this is an excellent starting point for your automated email marketing, it’s not even about the email marketing software you employ. It’s also important to have a plan for utilizing those tools to their best potential.

1. Plan every campaign

Make a list of the objectives you have for this specific email automation. Your chances of success are higher if you are more explicit about what you want from your automation campaign.

It’s also critical to identify your target audience. This may be determined by behavior or demographics. Knowing your consumers well will enable you to communicate with them more personally and will also give you a better sense of when to delay deliveries.

2. Segment your subscribers

You are well aware that not every one of your clients or subscribers is the same. Why then do you have them all go through the identical client journey? Instead, you must be able to recognize and divide your subscribers and current clients into various divisions. After that, you’ll be able to take them on various excursions with pertinent offers, knowledge, and more. 

Let’s imagine, for illustration, that you want to contact dormant clients. You can easily establish a segment of clients who haven’t made a purchase from you in the previous 60 days. As a result, I’m creating a segment of people who made an initial purchase worth at least $20 within the previous 90 days using Omnisend’s segmentation feature.

3. Use Web tracking and customer profiles

Catering to your existing consumers requires understanding them and acting on their feedback. Even before they make a purchase from you, you can use Google Analytics to see the travels of your clients. This is divided into acknowledged and unidentified (anonymous) visitors. You may observe what they are doing as well as the pages, times, and frequency of their visits.

What then can you do with this knowledge?

#1 Acknowledge your winners

If you’re using Google Analytics or web tracking, you may observe the precise steps that your visitors are doing in varied degrees of detail.

You can draw attention to the most well-liked pages more frequently among the appropriate audiences. You can highlight your most well-liked products in email campaigns and on popups.

#2 Recognize your visitors’ purchasing intents

You may tell that a visitor is highly interested in your products and has a strong desire to make a purchase if you notice that they have returned to a particular product or category page more than once. With such information, you can email a known visitor to entice them to make a purchase.

4. Conduct A/B testing

Your email marketing automation approach must include A/B testing. You can arrange your communications so that two separate copies of the same message are sent out, each containing a different concept that you wish to test, as opposed to only testing one idea at a time.

Here are some excellent suggestions for A/B testing you can implement right away:

1. To determine if % or $ indications are more effective for your subscribers, test out different discounts in the subject lines.
2. Test the same subject line both ways: emojis and without
3. Test subject lines both with and without the subscriber’s name. To see if using their name is more effective
4. Try several subject lines, including those that include “limited-time offer” and those that don’t.
5. To determine which email content generates the most clicks and purchases, test various offers, goods, and other elements.

5. Re-engage passive subscribers

As you are surely aware, keeping your current clients is more profitable than continually acquiring new ones. Re-engagement is a form of email marketing automation method that you shouldn’t overlook because of this. Try to reactivate your subscribers if they haven’t purchased anything from you in more than three months or if they haven’t opened an email from you in a number of weeks.

Create unique promos that you can send to inactive subscribers. For passive subscribers (who have never made a purchase from you) and passive customers, you can set up various offers.