The global tube packaging market was valued at USD 9.91 billion in 2020 and is projected to expand at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028. The primary driver for this market growth is the increasing demand for tube packaging across various application industries, including cosmetics and personal care, healthcare, and food. As consumers become more aware of personal health and wellness, this awareness is expected to further stimulate the growth of the personal care market. Additionally, a growing focus on personal appearance is contributing to the heightened demand for personal care products, which in turn will elevate the need for tube packaging solutions. The United States stands out as a significant market within the global beauty and personal care sector, largely due to the high spending power of its consumers.

In the U.S., there is a rising demand for organic personal care products, driven by shifting consumer preferences towards natural ingredients. These organic products are typically sold in smaller quantities and at premium prices, creating an increased need for tube packaging that facilitates efficient and precise dispensing.

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Tube Type Segmentation Insights

From a revenue perspective, the squeeze and collapsible segment led the global market, capturing over 71% of the market share in 2020. This segment is anticipated to experience the fastest CAGR from 2021 to 2028, primarily due to its extensive penetration in end-user industries such as personal care, oral care, and healthcare. The plastic squeeze tube is particularly favored because it is lightweight, non-breakable, and leakproof. In healthcare and oral care applications, laminated and aluminum collapsible tubes are predominantly used. Collapsible tubes are designed in a way that they do not regain their original shape after the pressure is released, making them particularly suitable for packaging ointments and creams.

The twist-type segment is also expected to see significant growth over the forecast period. These tubes are commonly utilized for packaging various consumer goods, including gums, adhesives, and paints, as well as soft-solid products like glue, balms, and lipsticks. Key features driving the demand for twist-type packaging include ease of use and precise dispensing capabilities. Furthermore, enhanced barrier protection and reduced storage space requirements position twist-type tubes as ideal solutions for packaging luxury products. However, the limited opportunities for reusability associated with these products may pose challenges to the segment's growth throughout the forecast period.

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