When purchasing an event management software solution what should I look for?There are many solutions on the market, but some are more comprehensive and technically advanced than others. Event managers must ensure that the investment they make is future proof - in other words, the software must be able to grow and adapt as the organisation grows and as technology develops. More specifically, the particular features that make a quality event software solution include:
Integration into back end office systems
Being able to integrate the event software into the solutions used within the business already makes for a more efficient package.Professional conference organiser Business systems such as CRM solutions, finance packages and HR solutions all contain data that will need to be updated with every event. The customer data on CRM solution will need to be updated with their latest activity, the finance system will need to process any payments and the HR solution will need to update employee records if the event involves staff attendance. Automating this process through integration eliminates any errors and makes the process of updating other platforms far more efficient. Effective event software solutions will have flexible technical architecture, allowing them to integrate with all your current and future systems.
Integrating the event software into the organizations own website, means that not only does the delegate gain the benefits from a familiar website, but the event organizers can retain full control over the content and branding of the registration page. Customizable booking forms should be able to be created with ease. The booking forms will be integrated with the back end office systems, updating the records automatically as soon as a delegate registers for an event.
Event management software can also make it easy to organize repeatable events, by storing booking forms and other event tools as templates, ready to be used over and over again.
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