The print label market consists of labels that provide product information and branding to end-users. Print labels are mostly used in the food & beverage industry for labeling purposes. They offer various advantages such as durability, resistant to moisture, customization, brand identification, and tamper evidence. With the growing demand for packaged and labelled food & beverage products, the need for print labels has increased substantially. The increased working population and nuclear households have propelled the demand for ready-to-eat meals and packaged snacks, fruits & vegetables. This has driven the growth of the print label market.

The Global Print Label Market is estimated to be valued at US$ 544.7 Mn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the print label market are The Coconut Company (UK) Ltd., Tirumala Food Industries, Enature Organic Products, Ayam Sarl, Nestlé S.A., Renuka Foods PLC, S & P Industries Sdn Bhd, Shriram Coconut Products Limited, Star Heritage Products, and Pulau Sambu Singapore Pte Ltd. These players are focusing on new product launches and geographical expansions to gain more market share.

The growing Print Label Market Demand for packaged food and beverages from the working population has boosted the print label market. Packaged snacks, fruits & vegetable, and ready meals require labels for branding and nutritional information, thereby augmenting market growth. Increase in per capita disposable income has also led to higher spending on processed and packaged food items.

Technological advancements in printing such as digital printing, flexography, and inkjet printing have improved print label manufacturing. Digital printing provides benefits like on-demand printing, variable data, and versioning which has increased its adoption over traditional printing methods.

Market Trends

Sustainable labeling is a key trend gaining prominence in the print label market. Companies are investing in eco-friendly raw materials like recycled PET and paper to manufacture labels that reduce environmental footprint. Biodegradable and compostable labels are also gaining traction.

Personalization is another trend where print labels allow consumers to customize products as per their preferences. Food companies offer options to add name, messages or images on labels through digital printing. This enhances customer engagement and brand loyalty.

Market Opportunities

Growing e-commerce sector relies heavily on labeling for product branding and details during shipping. Print Label Market Challenges And Opportunities is immense scope for print labels in online grocery and food delivery domains.

Emerging markets of Asia Pacific and Middle East are expected to drive lucrative opportunities. Rapid urbanization and increasing disposable income are fueling the demand for packaged food and labeled products.

Impact of COVID-19 on Print Label Market Growth

The COVID-19 pandemic significantly impacted the print label market growth in the initial months. During the lockdowns imposed worldwide, the demand from end-use industries such as food & beverages, personal care, pharmaceutical, and chemicals declined substantially. This was due to the closure of retail outlets, manufacturing facilities, and restricted transportation. It disrupted the supply chain and hindered the availability of raw materials. However, as restrictions eased in several regions, the demand started recovering from Q3 2020. The sales of packaged food, healthcare, and home care products rose sharply as people stocked essential items. This propelled the need for labels. Moreover, e-commerce became the primary mode of shopping during this period. It expanded the scope of application for labels on deliverable items. Going forward, the advances in digital printing technology are anticipated to open new avenues. Sustainable and biodegradable label solutions can witness higher traction in the post-pandemic time. Overall, strategic collaborations, product innovation, and omnichannel distribution strategies by market players are likely to aid in regaining accelerated growth momentum.

Geographical Regions with Concentrated Print Label Market Value

The print label market in North America holds the largest share in terms of value currently. The sizable food processing and pharmaceutical industries in the US and Canada drive significant demand. Moreover, the growing health-conscious population and rising shelf-life concerns foster label usage. Europe takes the second position, dominated by Germany, France, the UK, and Italy. The strong regulations regarding label information in the EU further augment the regional market.

Asia Pacific registers the fastest value growth led by China, India, Japan, and Australia. Rapid urbanization, improving living standards, and expanding retail sector complement market growth. Besides, support from governments for SMEs engaged in flexible packaging is fueling the regional opportunistic rise.

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