"I remember 2K11 The first time we 2K MT had Jordan as the front cover I was like, 'How can we make it bigger beyond this?' We had just put some legends into this game, and for the very first time, this Jordan game is fantastic The graphics are amazing, but the development of MyCareer has taken that to a whole new height. We're only scratching the surface of what we can accomplish. "You dropped the game off for Travis Scott, you have J.
Cole on the cover, and you even had Lil Wayne at your launch event How have you made those connections?It's talked about constantly, you have seen it. You've probably seen the Serge Ibaka thing last week that he had 35 million listeners on Spotify. They're like living together in a sense. It's 2K's job in this respect is to try to be as authentic as it is and also push the boundaries of our culture. And if we can find a way to play into that, I think that's something that's going to be exciting for us.I need to ask this. Many fans were wondering why 2K23 wasn't a joint edition of LeBron and MJ to create the legendary edition? Did you guys consider LeBron?
I'm sure that 23 pops into everyone's mind, but I'm thinking that the idea of putting Jordan on a cover was much more of a message about the greatest athlete of all time right, and we felt like this was the best 2K ever, therefore we made a statement by putting Jordan on the cover. It's the year of amazingness, and we thought that Jordan was the choice. We've collaborated with LeBron on previous covers and we'll continue to do so. He's a great friend of ours, but this was never Jordan for us.
I know the fans want Kobe as 2K24. Are there any chances of it? Who knows? We're so excited about 2K23 as of right now. Twenty-four years away isn't enough however, we're having those conversations now, and we'll have to see.At when will you begin to think about what's coming up in the 2nd half of this year? It's not like we'll ever get to that point. Naturally, the game is in its life cycle for a few years. We released 2K22 content around a week two years ago.
The basketball world will be 24 hours a day, 365 days a week and, with our game it's going to be true basketball. It should be the same. What you're asking me about is what is the time to begin thinking about marketing strategies for covers, and everything else is an ongoing discussion, similar to how we've had about 2K24 as well as 2K25. It's possible that this is how I could answer a question Buy MT 2K23 I'm sure will pop up, which is an answer to the Devin Booker cover right and how can we reach Devin?