What Are Animated Explainer Videos and Why Should You Use Them?
In today’s fast-paced digital world, grabbing your audience’s attention quickly and effectively is key. Animated explainer videos are one of the most powerful tools to do just that. These short, engaging videos are designed to explain a product, service, or concept in a simple, memorable, and visually appealing way. Whether you're launching a new product, trying to simplify a complex idea, or enhancing your brand’s identity, animated explainer videos can help you do all that and more.
What Makes Animated Explainer Videos So Effective?
1. Information in a Digestible Format
We’ve all been there – scrolling through a website only to be met with blocks of text. The reality is, people don’t want to spend time reading long paragraphs. Animated explainer videos condense your message into an easy-to-digest format. Instead of wading through text, users can consume your content quickly and understand it better.
Did you know that 90% of the information we process is visual, and we process images 60,000 times faster than text? These statistics make it clear why videos are more effective at conveying your message. By using eye-catching animation, you can ensure that your audience absorbs and retains information much more effectively than with traditional text alone.
2. Visualizing Complex Ideas
If you have a complex process, abstract idea, or intangible product like software, it can be hard to convey that message through live-action video. Animation, however, offers limitless possibilities. With animation, anything is possible. Whether you need to break down large amounts of data, explain how your software works, or visualize an abstract concept, animated explainer videos simplify the most complex ideas into a digestible, understandable format.
3. Enhancing Brand Identity
Custom animation is an excellent way to showcase your brand’s personality. Through animation, you can create characters, icons, and designs that not only align with your current brand but can also grow with you in the future. Whether you're creating brand-new characters or enhancing existing ones, custom animation helps reinforce your unique identity and makes your brand more memorable.
4. Improving Engagement & Driving Conversions
Animated explainer videos are incredibly effective in driving conversions, whether that’s encouraging potential customers to make a purchase, sign up for a newsletter, or get in touch with you. Animated videos are not only shareable on social media but also encourage more time spent on your website. This increased engagement can lead to better SEO rankings, ultimately boosting your website's visibility on Google. The longer someone spends on your site watching your explainer video, the more likely they are to become a customer.
Why Choose Spark Media for Your Animated Explainer Video?
When it comes to creating high-quality, impactful animated explainer videos, Spark Media is a trusted name. Based in Birmingham, we are a leading video production agency with a dedicated in-house team of 2D and 3D animators. In 2023, we won the Royal Television Society Award for Best animation explainer videos– a testament to the quality and creativity we bring to each project.
Our team specializes in crafting animated explainer videos tailored to your brand’s needs. Whether you need corporate animation, cartoon-style graphics, or something completely unique, we have the experience and expertise to deliver.
Our Process – How We Bring Your Vision to Life
We understand that every project is unique, which is why we follow a tailored, collaborative process to create the perfect animated explainer video for your business. Here’s how we do it:
1. Initial Briefing Meeting
The process begins with a conversation about your goals, target audience, video style, and distribution platforms. We'll listen to your needs and brainstorm ideas that align with your vision.
2. Scriptwriting
Our in-house copywriters are experts at turning complex ideas into engaging, easy-to-understand stories. You can choose to write the script yourself, or let us handle it – we’ll ensure it’s clear, concise, and compelling.
3. Storyboarding & Style Frames
Next, we map out your video scene by scene with a detailed storyboard, ensuring that we’re on the right track. We’ll also provide style frames to help you visualize the look and feel of the animation.
4. Asset Creation & Animation
With the script and storyboards approved, we get to work bringing your video to life. Our animators design custom characters and assets using 2D or 3D animation techniques. From sound design to voiceovers, we handle all aspects of production.
5. Final Revisions & Delivery
Once your video is complete, we’ll send it over for your review. You’ll have the opportunity to request tweaks or revisions before we finalize the video. We’ll deliver your finished explainer video in any format you need.
Ready to Get Started?
If you're looking for a creative, engaging way to communicate your message to your audience, an animated explainer video might be exactly what you need. At Spark Media, we bring creativity, expertise, and innovation to every project we work on.
Get in touch with us today to discuss how we can help you create an animated explainer video that will elevate your brand and drive results.
Contact Us to learn more or request a quote.
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