Be sure to take note of each one. 

What is the need of your target audience?

You can't create relevant and valuable content if you don't know who your customers are! Content creation can end up being motivated by who you think your audience is, not who actually comes to your site. It's important to make the most of free content marketing tools like Google. Metrica and others that allow you to see which search queries are driving organic traffic to your site. These search terms naturally fit content-related topics and make it much easier for your brand to capitalize on them! Do not understand what is phone number search, learn more by clicking on the link.

Understand what state you are in right now

Before you run to create a blog or newsletter, hold your horses. First, you need to take stock of the content marketing your small business is already doing. If you are a small team or single person, your bandwidth will be more limited. So a good content marketing strategy that is based not just on desires but on opportunities will maximize the areas you are currently focusing on. Maybe it's worth pulling up social networks and improving the quality of photos? Will sending out monthly emails be of value and interest to your customers? Even small efforts will greatly affect the credibility of your brand!

Create a content release calendar

It's almost impossible to have any kind of content marketing strategy if you don't have an internal organization! The main problem in content creation is not so much the execution, but the development of unusual ideas. So, a well-designed content calendar solves both of these problems. It forces you to spend some time during the week brainstorming ideas and thus putting together a much more cohesive content strategy. Even if you don't do it all year round, try content marketing during busy retail periods like the holidays!

Strive for quality, not quantity

The temptation is great to rush to all the popular platforms and set ambitious goals for conquering each of them, but such an approach can have negative consequences. First, setting unrealistic (due to physical or material conditions) goals can undermine your fighting spirit. Secondly, this approach will inevitably reduce the quality of what you produce. As any marketer will tell you, one long, well-written blog post a week is far more valuable to your audience than three badly-written ones! Be more conservative in your approach until you feel ready for more. Many people think about legacy people, learn more about it.

SEO is nowhere to be found

It's impossible not to think about SEO when it comes to content marketing strategy for your blog. One simply cannot survive without the other! A proper keyword research strategy should be an integral part of how you decide what topics to write content about. You can create the best content in the world, but no one will see it if you don't think about SEO.