Incontinence Skincare Products Market Analysis by Trends, Size, Share, Company Overview, Growth and Forecast by 2030
The incontinence skincare products market is estimated to reach at USD 2.80 billion in 2022 and is projected to reach USD 4.0 billion by 2030, at an approximate CAGR of 5.36% from 2022 to 2030. Share of Incontinence Skincare market in its parent market (Skincare market) is approximately 7%-10%.
The demand for Incontinence Skincare products is significantly high among the geriatric consumers. In the year the 2021 the market value was approximately US$ 2.0 Bn which is estimated to reach US$ 2.80 Bn.
However, the prevalence of urinary incontinence has surged among younger population, encouraging market players to create advertising campaigns targeting them. There is also increasing focus on offering products in thinner and more discreet packaging. They are attempting to make their products appear more stylish and less medical to help normalize the category.
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However, the region is currently experiencing more intense rivalry due to great growth prospects. Overall, this may have a favourable impact on product innovations, but the continued presence of intense competition may present difficulties in the future.
COVID-19 Outbreak to Spur Sales of Incontinence Skincare Products
The market is witnessing higher sales due to the unprecedented COVID-19 outbreak. Since majority of consumers are aged or seniors, there is higher demand for incontinence skincare products as they stockpile on essential medical supplies to sustain during extended periods of self-isolation.
The market is expected to showcase a strong performance driven by the rising aging population and openness to incontinence skincare solutions brought about by rising awareness.
Who is winning?
Some of the companies profiled by FMI are Coloplast A/S, Svenska Cellulosa AB, GAMA Healthcare Ltd., 3M Company, Vernacare Ltd., Attends Healthcare Group Ltd., ConvaTec Group PLC, CliniMed, Ltd., Kimberly-Clark Corp., B Braun Melsungen AG, Hollister Incorporated, McKesson Corporation, Smith & Nephew Plc, Ontex Group N.V, Medline Industries Inc., among others.
Several incontinence skincare products companies are launching campaigns to spread awareness and break the existing stigma restricting users to invest in better hygiene. One such company is Sensual Cellulosa AB that is frequently launching campaigns to promote incontinence awareness among consumers.
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