Aromatherapy Market Growth & Trends

The global aromatherapy market size is anticipated to reach USD 15.1 billion by 2030, expanding at a CAGR of 8.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The increasing health consciousness among the masses and the surging importance of individual well-being are expected to positively impact the growth of the global market.

The rising preference for natural and organic products, coupled with a growing focus on self-care, has spurred the demand for aromatherapy solutions. Additionally, the integration of aromatherapy into mainstream healthcare practices, such as massage therapy and spa treatments, further fuels market growth. Moreover, the expanding popularity of aromatherapy in managing various health conditions, coupled with a surge in lifestyle-related disorders, contributes to a positive market outlook. As consumers seek alternative and complementary approaches to wellness, the market is positioned to witness sustained expansion in the foreseeable future.

Gather more insights about the market drivers, restrains and growth of the Global Aromatherapy Market

According to the International Spa Association, 2022, which indicates a notable increase in spa visits of customers in the U.S., reaching 181 million in 2022 from 124 million in 2020. In 2021, there was a significant rise of 49 million spa visits by customers compared with that of 2020, marking a 40% increase in them. Furthermore, the average visits per spa establishment annually also witnessed a 40% growth, from 5,760 in 2020 to 8,060 in 2021. The lowered average visits per spa establishment in the U.S. in 2020 were due to the impact of COVID-19, which caused a decline in spa visits, affecting this industry with closures and strict hygiene measures.

The burgeoning growth of spas has emerged as a significant driver for the increasing demand in the market. As spas become integral to modern lifestyles, consumers are increasingly seeking holistic wellness experiences that include aromatherapy as a core component. The calming and therapeutic effects of essential oils align seamlessly with the relaxation and rejuvenation goals of spa-goers, enhancing the overall spa experience. Spa facilities are incorporating aromatherapy into a variety of treatments, such as massages, facials, and sauna sessions, to provide a multisensory and immersive journey for clients. The rise in consumer awareness regarding the stress-relieving and mood-enhancing benefits of aromatherapy contributes to its growing adoption in spa settings. As the global spa industry continues to expand, the demand for aromatherapy products and services is expected to witness a parallel increase, creating new opportunities for market players in this niche segment.

Aromatherapy Market Report Highlights

  • Based on products, the consumables segment dominated the market with a 76.7% share in 2023. The surging demand for consumables is being driven by a growing consumer inclination towards holistic well-being and a heightened awareness of the therapeutic benefits associated with essential oils. As individuals increasingly prioritize self-care and stress management, consumable aromatherapy items such as essential oil blends, diffuser blends, and roll-on products have gained popularity for their convenience and ease of integration into daily routines
  • Based on the mode of delivery, the topical application segment led the market with the highest revenue share in 2023. Consumers are increasingly seeking holistic solutions for various health and wellness concerns, and the synergy of topical application and aromatherapy provides a targeted and immersive experience. The therapeutic benefits of essential oils, known for their anti-inflammatory, analgesic, and skin-nourishing properties, make them ideal for topical use
  • Based on end-use, spa and wellness centers are anticipated to register the fastest CAGR over the forecast period. Based on end use, spa and wellness centers accounted for a relatively large share in the market. Aromatherapy induces a soothing and calming effect by acting on the nervous system and also promoting blood circulation. People visit spa and wellness centers for relaxation and stress relief
  • Based on distribution channel, offline stores dominated the market in 2023. These physical retail outlets provide customers with the opportunity to experience aromatherapy products firsthand, interact with knowledgeable staff, and receive personalized recommendations based on their needs and preferences
  • Based on application, the relaxation segment led the market with the highest revenue share in 2023. Aromatherapy is commonly used as a relaxation method due to its ability to engage the senses and evoke emotional responses through the use of aromatic plant extracts, known as essential oils
  • North America aromatherapy market is experiencing robust growth, propelled by several key factors. A heightened focus on holistic wellness and the increasing awareness of the therapeutic benefits of essential oils drive consumer interest in aromatherapy products across the region. The prevalence of stress-related lifestyle disorders has led to a surge in demand for natural and alternative solutions, further boosting the market
  • In January 2024, P&G introduced Romance & Desire, designed to kindle the flames of connection and set an intimate ambiance throughout any space

Browse through Grand View Research's Personal Care & Cosmetics Industry Research Reports.

  • The global keratin market size was valued at USD 1.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030. 
  • The global aroma chemicals market size was valued at USD 5.65 billion in 2023 and is expected to expand at a CAGR of 4.8% from 2024 to 2030.

Aromatherapy Market Segmentation

Grand View Research has segmented the global aromatherapy market based on product, mode of delivery, application, sales channel, end-use, and region:

Aromatherapy Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Consumables
    • Essential Oil
    • Carrier Oil
    • Soaps & Bath Salts
    • Creams & Lotions
    • Candles
    • Others
  • Equipment
    • Ultrasonic Diffuser
    • Nebulizing Diffuser
    • Evaporative Diffuser
    • Heat Diffuser
    • Facial Steamers
    • Spray
    • Hot & Cold Compress
    • Inhalers

Aromatherapy Mode of Delivery Outlook (Revenue, USD Million, 2018 - 2030)

  • Topical Application
  • Aerial Diffusion
  • Direct Inhalation

Aromatherapy End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Home Use
  • Spa & Wellness Centers
  • Hospitals & Clinics
  • Yoga & Meditation Centers

Aromatherapy Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • E-commerce
  • Offline Stores
    • Drug Stores
    • Grocery Stores
    • Specialty Stores
    • Others

Aromatherapy Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Relaxation
  • Skin & Hair Care
  • Pain Management
  • Cold & Cough
  • Insomnia
  • Scar Management
  • Others

Aromatherapy Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • UK
    • Spain
    • Poland
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Singapore
    • Philippines
    • Indonesia
  • Central & South America
    • Brazil
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Order a free sample PDF of the Aromatherapy Market Intelligence Study, published by Grand View Research.