Google Search Console

Google Search Console, which used to be called Google Webmaster Tools, is a free tool for analysing how well your website does in Google searches. With it, you can dig deeper into your data to find out click-through rates and which keywords you rank for. You can also submit XML sitemaps and individual URLs for ranking.

URL Opener

URL Opener is a special tool which is used to open the Bulk of URLs on a single click. Moreover, it is a very effective tool for SEO consultants. It saves the time of a SEO consultant.

Google Keyword Planner

Google Keyword Planner lets you do two main things: find new keywords to target and find out how many people search for your chosen keywords and what the future holds for them. It will tell you how many people search for each keyword and how competitive it is for paid campaigns.

Google Trends

Google Trends is another great tool for finding keywords that can help you with your SEO strategy. If you type in a topic or phrase, Google Trends will show you line graph charts that show the peaks and valleys of how often that phrase is searched. It will also tell you where in the world the phrase is popular, as well as other keywords that are popular right now.

Google Business Profile

Google Business Profile is a free local SEO tool that is very important. With it, you can make and manage your Google listing, which shows up when someone searches for your business. This is also what Google Maps shows. To use this tool, you must have a physical business location, so online-only brands may not find it as useful.

Google PageSpeed Insights

PageSpeed Insights is a diagnostic tool that can help you find SEO problems with how long a page takes to load. If it takes too long for your site to load, your SEO rank will go down. Just type in your URL to get an SEO audit and a list of suggestions for how to make your site work better. You can do SEO analysis and tests for both desktop and mobile devices this way.

Monitor Backlinks Free Backlink Checker SEO Tool

Enter the URL of your website into the Free Backlink Checker SEO Tool to see which other sites link to it. You can also pay extra money to get more features.

Help A Reporter Out (HARO)

HARO is a website that helps journalists get in touch with sources. Because of this, it's a great place to build relationships with the press, who can promote your brand and provide backlinks to your website. Look at the requests and send your work to those that fit.


Qwoted is a free tool for SEO that works like HARO. With it, you can set up a profile to show that you know a lot about the database. Then, Qwoted will match you with journalists who are looking for sources like you. This is a great way to build relationships with the press and get backlinks.

Help A B2B Writer

Even though HARO and Qwoted cover almost every industry, Help A B2B Writer may be especially useful for B2B companies. Journalist requests are only sent to sources that qualify, so you won't have to sort through a lot of requests that don't have anything to do with your business.

Sonar by Sellics

Sonar is a paid tool that lets you search for Amazon SEO keywords and ASINs for free. Find suggested keywords for your product, as well as the estimated number of searches for those keywords and similar products that are already on Amazon.

Amazon Keyword Research By Helium 10

Amazon Keyword Research also lets you do SEO research based on keywords and ASINs. This tool will also give you an estimate of the number of competing products, the type of match, and how often related words are used.