Market Scenario

Denim is immensely popular across the world and has no rival. The popularity of denim material knows no bounds. Leave alone the clothing, but denim accessories such as belts, bags, and shoes too perceive a vast demand.  For some, denim is one of the most fashionable and a must-have wardrobe item; for others, it's sturdy working clothes, and some think it symbolises disobedience. No matter what, denim has become a fashion quotient and a style symbol. Denim is available in a wide variety of shades.

Popularity and preference are the key factors cumulatively contributing to market growth. With rising technology upgrades, denim has evolved dramatically. Many advanced manufacturing techniques and technology-based versions of denim have been seen in the market lately. While antiviral and antimicrobial technology is profusely used in the textile industry for healthcare textile and clothing requirements, tech-denim has gained prominence recently.

Subsequently, industry players have started investing considerable time, effort, and funds to put together a range of sustainable fabrics with antimicrobial properties.  Denim with chlorine coated surfaces not only kills but also destroys microbes at a faster rate to avoid transmission. Consequently, it is expected that chlorine coated denim materials would garner immense attention during the unprecedented COVID-19 era.

The rising consumer preference also reflects the comfort, low maintenance, and durability that denim materials offer. Needless to say, denim is a vigorously growing industry and one of the most lucrative businesses across the globe. Subsequently, the denim market garners tremendous traction worldwide. According to Market Research Future (MRFR), the global denim market size is projected to reach USD 108.32 billion by 2030, registering a 6.67% CAGR during the forecast period.

The denim sector has been adopting new digital tools for online retail and integrating more comfort-stretch technology into fabrics for some time. However, coronavirus impacts have forced the industry to come to terms with an unfamiliar retail landscape, accelerating existing retail trends. The pandemic has sped up the online evolution of the industry. Distribution, closely connected to eCommerce platforms, is thriving. As long as manufacturers deliver on consumers' demand for comfort and performance, the denim industry stands a fair chance to join the casual apparel rebound.

Global Denim Market: Competitive Analysis

Highly denim market competitive landscape, appears well-established due to the presence of several key players. The market looks fragmented, with a plethora of similar offerings available locally as well as internationally. To gain a substantial share in the market, players incorporate strategic initiatives such as mergers and acquisitions, expansion, and product or technology innovation.

Manufacturers use social media platforms to run promotional activities and create awareness among consumers about a new product launch. They partner with e-commerce platforms to strengthen their network and increase sales.

Which are the top companies in the denim market?

Major Players:

The global denim market Players include Inditex (Spain), American Eagle Outfitters Inc. (U.S.), Levi Strauss & Co. (U.S.), Uniqlo Co. Ltd. (Japan), Hennes & Mauritz AB (Sweden), PVH Corp. (U.S.), Gildan Activewear Inc. (Canada), Citizen of Humanity LLC (U.S.), AG Adriano Goldschmied Inc. (U.S.), and VF Corporation (U.S.), among others. 

Global Denim Market – Segment

The report is segmented into four dynamics.

By Type: Loose Fit & Slim Fit., and others.

By Consumer Group: Male and Female.

By Distribution Channel: Store-Based and Non-Store Based.

By Regions:  Americas, Europe, Asia Pacific, and Rest-of-the-World.

Global Denim Market: Regional Analysis

North America dominates the global denim market. The region is considered an attractive space for manufacturers, holding 34.7% of the overall market share. The largest share of the market is attributable to the presence of notable industry players and a large consumer base. The North American denim market analysis is expected to retain its leading position throughout the review period.

Europe stands second in the global denim textile market. The market is driven by the strong presence of denim production facilities and well-established fashion industries. The European denim market share is projected to grow at a significant rate of CAGR during the forecasted period.

The Asia Pacific region is an attractive market for denim clothing. While the region remains a reputed market for western manufacturers, there are many local manufacturers. Regional players pose fierce competition for western players by increasingly launching innovative denim materials.  Moreover, denim clothing and accessories are immensely popular among demographics, which impacts market growth positively.

While China is the largest producer of denim materials, India is the largest consumer market for denim. The popularity of denim products is quite high in India. Besides, India is one of the largest fashion and media and entertainment industries, making it a hub for denim.  With the rising per capita disposable incomes and consumer base, denim sales would keep accelerating in this region.

Industry/Innovation/Related News

June 24, 2020 KG Denim Ltd. (India), a primer denim and apparel fabric manufacturer, launched its new denim, BioRefresh, developed with rechargeable chlorinated-finished smart technology. The new denim's antimicrobial and antiviral power is renewed with every bleach wash, during normal laundry processes. Developed in-house, finish smart technology enables the fabric to repeatedly absorb chlorine from commonly available detergents to disinfect the fabric and remain effective for up to 80 washes. The chlorine on the surface of the fabric has been found to be non-harmful, passing the skin sensitivity tests.

NOTE: Our team of researchers is studying COVID-19 and its impact on various industry verticals, and wherever required, we will be considering COVID-19 footprints for better analysis of markets and industries. Cordially get in Touch for More Details.

Contact us:

Market Research Future (part of Wantstats Research and Media Private Limited),

99 Hudson Street, 5th Floor, New York, New York 10013, United States of America