In 2018, the president of CRECI - RS, Márcio Bins Ely, stated that "the real estate market is guided by the broker's feeling. Although preparation and planning are equally necessary, the phrase still portrays a truth. The feeling is extremely important when we talk about sales and business, in this post we’ll talk about what it is and how the feeling is applied in the real estate market. First we need to understand the meaning of the expression itself, in case you don’t know yet.

The feeling in everyday life

Feeling is an English word that means "feeling". However, we can understand it as a "hunch". This applies, just to take a few examples:

  • When you decide what clothes to wear for an important interview;
  • When you decide which way to go when you don't have a map;
  • When you choose a snack in a place you don't know

In general, it will be necessary whenever you have to make a decision, important or not. However, the role he will play may be greater or lesser in his daily life, depending on the way he operates. Of course, these examples relate to feeling in a more general context, but this is a concept that easily applies to the business world. More than that, this is a concept that applies to the real estate market.

The feeling in the real estate market

We can now think of some examples of this concept in our market. The feeling in the real estate market can be useful, among other cases:

  • When you need to decide the right time to approach a customer;
  • When you are selecting properties for a client;
  • When you are creating an ad and need to decide which features of the property you will highlight;

The feeling usually comes from experience. As the real estate agent or real estate manager studies, works and qualifies, he learns more about the dynamics of the market and the profession. With this learning, he feels more confident making decisions with his intuition. We call that decisions made by feeling . These decisions, being based on experience, often end up bringing positive results. However, reality confronts us with a fact that challenges the feeling: the real estate market is constantly changing.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like university town islamabad plot for sale

Changes and feeling in the real estate market

This has always been a market with many changes, but it is in this century that we are seeing a real revolution. It may even be getting repetitive to talk about technology on our blog, on youtube, emails and everywhere. But it is undeniable that the internet has revolutionized the real estate market. Not only do the dynamics with which business is conducted change, but the ways of exposing properties and even signing contracts. With all these changes, we ended up facing many situations in which the feeling itself should give rise to more detailed research. You need to understand how people behave on the internet, how they consume your advertisements and relate to the properties you advertise. Of course, this does not mean that your experience will be worthless. And this is where Ely's phrase is most true.

Associating the feeling in the real estate market with tangible data

The feeling is extremely important on the day of the realtor, the real estate owner or anyone who works in that market. It reflects the professional's experience. Your experience will give you more practice, ease and tact when dealing with your customers. In addition, it will also make you know how to analyze market moments, purchase moments, etc. more quickly. But in order to exist as a digital real estate company, it is necessary to associate it with concrete data. Understanding how your customers act on the internet, through numbers, is a viable possibility, in addition to being necessary.

Making the most of digital

Some lines of action online will bring more visible results than others. However, in general, everything you produce on the internet will bring measurable results. Today, as we work with real estate companies that associate the physical with the digital, it is also important to associate these results with the feeling. Making decisions based entirely on your experience has become not only unnecessary, but dangerous. Your experience may not cover all the changes that happen, daily, on the internet. Some of these measurable forms are:

1. Using Google and Facebook Ads

Both tools will allow you to reach specific audiences on the internet. More than that, they will bring you results that you can rely on for the next campaigns, until you can execute them almost completely based on your feeling. Appearing "magically" to people who have already researched their properties is also a strategy that fits this idea. In the following video you understand how to perform this tactic through Facebook ADS: https://www.youtube.com/watch?v=THHOy5EOqOM&t=422s

2. Creating a real estate blog

Creating a blog is also an activity that will require your feeling in the real estate market. The feeling here will be reflected much more in the beginning: when you are choosing themes and subjects that you consider relevant to your customers, analyzing the market, etc. However, again, the feeling will come associated with measurable data. Your definition of subjects will have a lot of feeling, but it should also be based on keyword research. To understand more about creating real estate blogs, you can access our free ebook on the subject.  

3. Creating unique and focused strategies

Creating unique advertising strategies that reach specific customers is also a great way to associate your feeling in the real estate market with measurable practices. One of these practices is the creation of campaigns for specific audiences, which I explain better in the video below: https://www.youtube.com/watch?v=06mNQdfQYgc&t=52s Finally, it is important to have a feeling in the real estate market. Most importantly, it is knowing how to balance it with measurable data and attitudes. The place where this is most needed is in the digital world. In order for your business to be completely transformed into a digital real estate, you need to associate your professional experience with data and numbers that prove what works and reaches people. Only then will you be able to evolve your business and reach more and more customers.

Patterjack dog breeds

murshidalam