Meat Substitutes Market 2030: Retail Strategies That Are Changing the Game
Meat Substitutes Market Growth & Trends
The global meat substitutes market is expected to reach USD 234.66 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 42.4% between 2024 to 2030. The forecast period anticipates a surge in market demand due to the increasing preference for vegan diets, driven by a growing awareness of health benefits. Moreover, heightened consciousness regarding environmental and ethical concerns has further propelled the market's growth.
Opting for plant-based meat offers a healthier substitute for conventional meat products. More than 50% of protein consumers have a preference for natural protein sources, leading to an increased demand for easily recognizable and clean ingredients. This shift in preference is driving the market towards cleaner and more identifiable substances. Numerous plant-based protein products offer the advantage of a reduced carbon footprint compared to traditional protein sources. Given their perceived benefits for the environment, health, and sustainability, these plant protein products have emerged as significant drivers for the global adoption of meat substitutes.
Gather more insights about the market drivers, restrains and growth of the Meat Substitutes Market
Plant-based protein held the largest segment in 2023 and is expected to maintain its dominance over the forecast period. The growth of this segment will be propelled by the rising consumer apprehension regarding the negative health effects associated with high animal protein diets, such as increased intake of saturated fatty acids. With companies like Beyond Meat and Impossible Foods Inc., the availability of alternative protein products is expanding to a greater number of restaurants and grocery stores, resulting in increased demand. These companies are leveraging their scale to enhance distribution and forming collaborations with retailers to drive promotions and marketing efforts.
In 2023, the retail segment accounted for the largest share of revenue in the global meat substitute market. As a growing number of consumers have either eliminated or significantly reduced their meat consumption, supermarket companies have a greater opportunity to attract customers with non-meat products in their stores. In the United States, consumers are opting for meat-free options due to the wide availability of these products in both online and offline retail stores.
Meat Substitutes Market Report Highlights
- Mycoprotein is projected to register the fastest growth as its more economical to produce and the reduced prices are also expected to drive growth.
- Retail channel held the largest market share in 2023 due to nationwide lockdowns globally and the resultant increased at home consumption of food.
- Asia Pacific is expected to register the fastest growth during forecast period. Countries such as China and Australia, and others are expected to see rapid surge in the consumption of meat substitutes with consumers across these countries preferring to cut down meat consumption and form healthier dietary habits.
Browse more reports published by Grand View Research.
- Canned Seafood Market Size, Share & Trends Analysis Report By Product (Fish, Shellfish), By Distribution Channel (Food Service, Retail), By Region (North America, Asia Pacific, Europe), And Segment Forecasts, 2025 - 2030
- Frozen Meat Market Size, Share & Trends Analysis Report By Product (Beef, Chicken, Pork), By Distribution Channel (Convenience Stores, Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2025 - 2030
Meat Substitutes Market Segmentation
Grand View Research has segmented the global meat substitutes market on the basis of source, distribution channel, and region.
Meat Substitutes Meat Substitutes Source Outlook (Revenue, USD Billion; 2018 - 2030)
- Plant-based Protein
- Mycoprotein
- Soy-based
- Others
Meat Substitutes Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)
- Foodservice
- Retail
Meat Substitutes Regional Outlook (Revenue, USD Billion; 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Spain
- Italy
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
Order a free sample PDF of the Meat Substitutes Market Intelligence Study, published by Grand View Research.
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