Market Overview

The Global Organic Rheology Modifiers Market is expected to witness a significant growth with CAGR of 3.9% between 2020 and 2027.

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Market Dynamics

Organic Rheology Modifiers Markets are chemicals that are used to control the flow of paints. Polyacrylates, polyurethanes, cellulosic cellulose, and other organic compounds are included. Organic rheology modifiers are used in paints and coatings, personal care, pharmaceuticals, oil and gas, manufacturing, and other industries. These additives are used to improve the properties of paints, such as emulsion consistency, anti-sagging, and leveling. These modifiers are often used to keep paint consistent and increase its durability, especially in water-based paints. Rheology modifiers, also known as thickeners or viscosities, are found in nearly all materials. In the forecast era, the growing popularity of organic personal care products is expected to fuel demand for organic rheology modifiers. 

Market Segmentation

The global organic rheological modifiers market is segmented on the basis of type, application, end users, and region.

Based on the type, the market is bifurcated into cellulosic, and synthetic.

Based on application, market is segmented into adhesives, sealants, binders, and others.

On the other hand, based on the end user, the market is segmented into paints & coatings, personal care, pharmaceuticals, oil & gas, construction, and others. In terms of both value and volume, the cosmetics and personal care segment of the global rheology modifiers market is expected to expand the fastest. Rheology modifiers are primarily used as a thickener in a variety of cosmetics and personal care products, such as make-up, skincare creams, foundations, and toiletry items. The cosmetics and personal care industry has been mainly driven by rising disposable income and changing lifestyles in recent years. International companies that sell higher-quality goods than those manufactured locally have a big opportunity in emerging markets. Multinational corporations have begun to develop a strong presence in Russia, India, and China.

Regional Overview

Geographically, Asia Pacific has the fastest-growing demand for organic rheological modifiers. The rheological modifiers market in this area is expected to be driven by rising end user industries such as oil & gas and paint & coating. The use of rheology modifiers in various applications has increased as the region's population and infrastructure have grown. Increased economic development, accompanied by significant investments in areas like housing, oil and gas, power generation, and others. The growth of the rheology modifiers market in the area is also expected to be aided by industry alliances.

Europe, after APAC, is the second largest market for organic rheological modifiers and one of the most profitable in terms of both value and volume. The United Kingdom led the European rheological modifiers market in 2020, with the highest demand for rheological modifiers.

In 2020, North America had the third largest share of the global rheological modifiers industry. The market for organic rheological modifiers in this area was driven by the United States, Canada, and the United Mexican States. Latin America, the Middle East, and Africa, on the other hand, is an attractive market for organic rheological modifiers and is expected to expand faster over the forecast period.

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Competitive Dashboard

Key players of the global organic rheological modifiers market are BASF SE (Germany), Evonik Industries AG (Germany), AkzoNobel N.V. (Netherlands), The Lubrizol Corporation (US), Elementis plc  (UK), Arkema Group (France), Clariant (Switzerland), Ashland (US), Croda International Plc (UK), Dow Corning Corporation (US), and others.

BASF SE (Germany) is a market leader in the field of rheology modifiers. Globally, the company has a large and diverse regional presence, with Europe as a major shareholder. In addition, to meet the growing demand, the company has created a new rheology modifier.

Clariant (Switzerland) is another world leader in the development of rheology modifiers. The business is concentrating on growing its presence in emerging markets while retaining a strong position in mature markets. The business has a good brand reputation in the industry and a wide geographical footprint. It is concentrating on retaining its market position by improving consumer relationships in key industries through technical and application developments.

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