According to IMARC Group’s latest report, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Indian advertising market size reached INR 667 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,272 Billion by 2027, exhibiting a growth rate (CAGR) of 11.3% during 2022-2027.

Advertising refers to a means of communication employed to bring attention to a product or service. It is widely used by brands and organizations to spread information about their cause, commodity, services, or new launches. It is generally aired or printed on mediums such as television, radio, print, digital, cinema, sponsorship, and posters. Advertising assists in launching new products, influencing consumer buying behavior, increasing sales and product awareness, and targeting potential customers. As a result, various brands and organizations in India rely on advertising solutions to build an image, enhance customer experience, and attain a higher market share.

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COVID-19 Impact Analysis:

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Market Trends and Drivers:

Expanding media platforms represent one of the key factors driving the Indian advertising market. In line with this, leading companies are investing in aggressive marketing strategies, innovative packaging solutions, celebrity endorsements, and promotional activities, which, in turn, are favoring the market growth. Moreover, the increasing demand for online advertising services, such as Google Ads, due to the rising penetration of high-speed internet connectivity is acting as another growth-inducing factor. Apart from this, the growing popularity of mobile advertising and the increasing reliance of individuals on social media platforms to promote their services and products are providing an impetus to the market growth. Other factors, including the rising spending of the Government of India (GoI) on political advertising, increasing celebrity endorsements, and rising expenditure capacities of consumers, are anticipated to drive the market growth.

Indian Advertising Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • JWT India
  • Ogilvy & Mather India
  • DDB Mudra Group
  • FCB-Ulka Advertising Ltd.
  • Rediffusion - DY&R
  • McCann Erickson India

Key Market Segmentation:

The report has segmented the Indian advertising market on the basis of television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.

  • Television Advertising Market
  • Print Advertising Market
  • Radio Advertising Market
  • Internet/Online Advertising Market
  • Mobile Advertising Market
  • Outdoor Advertising Market

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Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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