The market research report, entitled False Eyelashes Market shows good possibilities in the False Eyelashes Market during the next five-year period and ensures more information regarding market trends. The following summary will give an overview of the drivers, challenges and key players in the market.
Global False Eyelashes Market Forecast:
False Eyelashes Market is likely to grow from USD 1.74 billion in 2021 to USD 2.66 billion in 2028 at a CAGR of 6.14% during the forecast period of 2022-2028. The ability of false eyelashes to add volume to one’s natural eyelashes and to transform the appearance impact in a beautiful manner when chosen correctly, and the rapidly growing popularity for customized and unique looks among people are the major factors driving the growth of the false eyelashes market during the forecast period.
False Eyelashes Market Segmentation:
The report segments based upon demographics, geographics, benefits and volume etc, has different driving factors and identifies the most-attractive segments and sub-segments. False Eyelashes Market segmentation will not only help marketers to be more efficient in terms of time, money and other resources but also allows companies to learn about their target audience so that they can tailor campaigns and increase market share and revenue.
Based on the distribution channel type, the market is segmented as online, convenience stores, and hypermarkets & supermarkets. Convenience store held the largest share of the market in the year 2019, and includes drug stores, department stores, and specialty stores. Majority of false eyelashes users are very specific about what shape and material they want to have, hence they usually prefer buying them from stores rather than from online merchants, as they also get assistance from experts giving them best suited recommendations as per the consumer’s taste and an explanation of product’s application. On the contrary, online channel is estimated to be the fastest-growing segment over the forecast period, owing to their increasing popularity among consumers because of the convenience they offer. They also offer massive discounts in different occasions in a year, making the products attractive to the consumers, fueling the growth of the market in the next five years.
In terms of regions, North America is estimated to account for the major share of the market owing to the presence of a large number of manufacturers in the U.S. during the forecast period. Factors such as increasing influence of TV, film actors, and social media, and permanent eyelashes which can last for about two to three weeks, gaining popularity are expected to accelerate the product demand in the regional market during the forecast period. Furthermore, Asia-Pacific is estimated to be the fastest-growing region in the upcoming years, with China, India, South Korea, and Philippines being the major countries with increasing awareness regarding developing beauty trends and products in the regional market during the forecast period. Europe is also expected to offer substantial growth opportunities during the forecast period.
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