The global fresh meat packaging market size is anticipated to reach USD 68.43 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.0% during the forecast period. Rising demand for fresh seafood and meat products such as pork and beef coupled with awareness regarding the safety and nutritional value of these products is projected to drive the growth.

Poultry/mutton packaging occupied the maximum market share in 2023. High availability of chicken and mutton products in retail shops has contributed to the growth of this segment. However, beef packaging is expected to witness the fastest CAGR from 2024 to 2030. Beef is one of the excellent sources of protein, which is anticipated to contribute to the rising demand for fresh meat packaging from this segment.

Packaging materials made from polythene occupied the largest market share in 2023. This segment is anticipated to witness the fastest CAGR over the forecast period owing to elasticity and lower production cost of the material. Product innovation using packaging materials like polypropylene is anticipated to propel growth of the fresh meat packaging market during the forecast period.

The Modified Atmosphere Packaging (MAP) was the most prominent technology used for packaging fresh meat in 2023. This chemical-free packaging technology significantly increases the shelf-life of meat, which is expected to drive the growth of the segment during the forecast period.

North America occupied the largest market share in 2023 owing to increased consumption of beef in U.S. According to the National Center for Biotechnology Information (NCBI), the consumption of meat in U.S. is three times more than that of the other countries. This is expected propel the demand for fresh meat packaging. Asia Pacific, on the other hand, is anticipated to witness significant growth, with China being the largest contributor. However, China witnessed a decline in growth for pork meat due to the issues with safety standards, over the past years.

Gather more insights about the market drivers, restrains and growth of the Fresh Meat Packaging Market

Fresh Meat Packaging Market Report Highlights

• Flexible packaging is expected to advance at the fastest CAGR over the forecast period. This is owing to its versatility, convenience, and sustainability benefits.

• The polylactic acid (PLA) segment is expected to register the fastest growth from 2024 to 2030. This is owing to its exceptional sustainability profile, biodegradability, and renewable resource-based composition.

• Asia Pacific led the market with a revenue share of 42.4% in 2023. This is attributed to the region's growing population, increasing urbanization, and rising disposable income levels, which have driven the demand for convenient, safe, high-quality fresh meat products.

Fresh Meat Packaging Market Segmentation

Grand View Research has segmented the global fresh meat packaging market report based on type, material, and region:

Fresh Meat Packaging Type Outlook (Volume, Kilotons; Revenue, USD Billion, 2018 - 2030)

• Flexible

o Pouches & Bags

o Wraps & Films

• Rigid

o Clamshells

o Trays & Boxes

o Others

Fresh Meat Packaging Material Outlook (Volume, Kilotons; Revenue, USD Billion, 2018 - 2030)

• Plastic

o Polypropylene (PP)

o Polyethylene (PE)

o Polystyrene (PS)

o Polyvinyl Chloride (PVC)

o Polyethylene Terephthalate (PET)

o Others

• Paper & Paperboard

• Bagasse

• Polylactic Acid

• Others

Fresh Meat Packaging Regional Outlook (Volume, Kilotons; Revenue, USD Billion, 2018 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

o Italy

o Spain

• Asia Pacific

o Japan

o India

o China

o Australia

o South Korea

o Southeast Asia

• Latin America

o Brazil

o Argentina

• Middle East & Africa

o South Africa

o Saudi Arabia

o UAE

Order a free sample PDF of the Fresh Meat Packaging Market Intelligence Study, published by Grand View Research.