Animals are often treated poorly, but they deserve to be treated with respect and kindness. Animal abuse is a serious problem in many countries, and laws have been enacted to protect animals from cruelty and neglect.

When it comes to the treatment of animals, people should take into account a few basic principles. First, animals should be treated with respect and kindness. People should not hurt or abuse animals for any reason.

Second, animals should be provided with adequate food, water, and shelter. People should never withhold these basic needs from animals. Third, animals should be allowed to express their natural behaviors.  

Currently,  "Animal Treatment Market By Animal Type (Dogs, Cats, Horses, Cattle, Pigs, Poultry) & Treatment Type (No Medicalization, Basic Medicalization, Veterinary Care), Country (US, Canada, Germany, UK, France, Spain, Italy, Russia, Austria, Poland, Netherlands, Turkey, Bulgaria, China, India, Japan, Australia, India, South Korea, Thailand, Saudi Arabia – Forecast 2024". 

The growth of the animal treatment market is attributed to the positive trends in pet ownership. Over the years, the demand for veterinary services has increased due to the increasing adoption of companion animals, rising disposable incomes, increasing penetration of pet insurance, growing demand for animal-derived food products, and increased awareness of animal welfare. All these factors are expected to support the growth of the animal treatment market.

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The growth of the animal treatment market is attributed to the positive trends in pet ownership. Over the years, the demand for veterinary services has increased due to the increasing adoption of companion animals, rising disposable incomes, increasing penetration of pet insurance, growing demand for animal-derived food products, and increased awareness of animal welfare. All these factors are expected to support the growth of the market.

By animal type, the horses segment is expected to register the highest growth rate during the forecast period.

Based on animal type, the animal treatment market is segmented into dogs, cats, horses, cattle, pigs, and poultry. The percentage of medical treatment received by horses is predicted to grow by 2024. In several countries, racehorses are considered to be of economic importance. 

On the basis of animal type, the animal treatment market is segmented into dogs, cats, pigs, poultry, cattle, and horses. The poultry segment will receive maximum veterinary care in the coming years.

Earlier, the health of poultry was neglected to a greater extent. Chickens having underlying conditions were discarded without providing any veterinary treatment. However, with various animal cruelty acts in place, the mortality rate in poultry has decreased.

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Recent Developments

·         In June 2016, Abaxis partnered with the American Animal Hospital Association (AAHA) to develop a wellness testing initiative that is focused on improving compliance for blood diagnostic testing.

·         In January 2017, Neogen launched the Igenity Brangus profiler, a DNA test for the profiling and selection of commercial replacement heifers, in partnership with the International Brangus Breeders Association (IBBA). This launch helped Neogen to diversify and grow its genomic testing portfolio and services.

·         In August 2016, Zoetis acquired Scandinavian Micro Biodevices (SMB, Denmark), a manufacturer of point-of-care (POC) solutions for use in veterinary clinics and farms. This acquisition was valued at USD 80 million.

·         In June 2016, IDEXX Laboratories launched a Rapid Visual Pregnancy Test for cattle, a point-of-care test that can detect a cow 28 days post-breeding, improving reproductive efficacy, and profitability. 

Prominent players in the animal treatment market are Zoetis (US), Merck (US), Boehringer Ingelheim (Germany), Elanco (US), Ceva (France), Phibro Animal Health Corporation (US), Abaxis (US), Virbac SA (France), IDEXX Laboratories, Inc. (US), Neogen Corporation (US), and Heska Corporation (US).

Content Source: 
1. https://www.prnewswire.com/news-releases/animal-treatment-market-worth-50-billion-by-2024--exclusive-report-by-marketsandmarkets-301129944.html