Changes in consumer demand for Internet beauty
Then what are the new changes in consumer demand for efficacy, ingredients, and some professional beauty supply?
First of all, we can see that the first type of demand is still water and moisture, but it has dropped significantly year after year. Cleansing was more than second place last year in terms of repair and relief, with an increase of 115%.
Facial cleaning, both sales data and user reputation data are more popular than last year. The essential reason is that the use of irresistible masks aggravates the rotten face of sensitive muscles. This year, both brands and Kol are educating consumers about the choice of basic skin care and facial cleanser. Xiaohongshu is the only platform, and more than 1.49 million notes are discussing the choice of facial cleanser; Eye care continues to be the same as last year. This year, it focuses more on the topic of removing dark circles under the eyes, including the reasons for the formation of dark circles under the eyes, the methods of removal, and an effective professional beauty supply.
About ingredients: hyaluronic acid, as a very mature moisturizing material, has been used in face cream facial masks for a long time in the past, and will still be hot in 2020, including L'Oreal facial masks with hyaluronic acid as the raw material, and the hyaluronic acid secondary throwing stock solutions of different brands of Huaxi Biological and Furida are also further promoting the heat of hyaluronic acid.
The heat of amino acids is inseparable from the heat of sensitive muscles. The weak acidity and the PH value close to the skin are the main reasons why amino acids are widely used in skincare and professional beauty supply. Taking facial cleaning products as an example, the extraction cost is relatively low and the technology is relatively mature, making amino acids become a popular surfactant category that takes into account the cleaning power and mildness.
Plant raw materials such as rose, aloe, and seaweed continue to be popular, which is also related to the current trend of promoting non-additive pure natural extraction. As far as I know, the State Food and Drug Administration has announced 8783 kinds of used cosmetics raw materials, including more than 2000 kinds of plant raw materials. So from the past to the future, the claims of cosmetics with plant concept will still be high-frequency words, and its development and research will become the mainstream trend of the cosmetics industry.
The user said that he has also been tracking the growth of the registered data of various raw materials and ingredients of the FDA because this track will help him better understand what professional beauty supply will be promoted in the market next year and what concepts your competitors will focus on!
Today, we brought two lists of facial essence and eye essence. Among the professional beauty supply
facial essence, "bifida yeast fermentation product" has increased rapidly. As a full-featured and powerful fermentation bacterium, it has no burden on the skin and can be used for sensitive and pockmarked muscles. In particular, it can restore the balance of the proportion of various media, help regulate the immune system, repair damaged cells, maintain the skin barrier, and not only eliminate free radicals but also prevent them, So it is very popular. In the past two years, the concept of "fermentation" has become more and more popular, and major brands have been listed successively, such as SK2, Estee Lauder, Lancome, and fresh, etc;
Among the professional beauty supply eye essence, retinol, a senior ingredient in the anti-aging industry, is still the brand's favorite eye ingredient; Acetyl hexapeptide-8, known as smear-type botulism needle, can remove wrinkles and wrinkles and enhance skin elasticity without touching the needle; Palmitoyl pentapeptide-4 can effectively promote the proliferation of collagen, hyaluronic acid and elastic fibers in the skin, improve the moisture content of the skin, increase the skin thickness, eliminate static wrinkles, and enhance the skin firmness and gloss.