Kerala has a high literacy rate. Girls are educated and employed in large numbers and make wonderful housewives because they are educated. They are thought to be loyal to their spouses. The search for a mate may be challenging for Kerala's famous women matchmakers, who come from economically underprivileged homes. If they decide to remain unmarried, their own family will perceive them as a burden. In a strange social reversal in a country where men are notorious for making marriage decisions, Kerala matrimonial sites in rural regions appear to be on the back foot as girls favor more educated and wealthy city folks.  Most people wait until later in life to be married. They also have great expectations. The next generation has made major changes. Therefore, finding a female for marriage is challenging. If things keep going this way, guys might eventually have to look beyond the state for a spouse.

Another reason behind this phenomenon is that rural laborers frequently make more money per day, as compared to those who are doing white-collar jobs and work in an office; nonetheless, ladies appear to favor young men who work in offices. Even young males who own land don't seem to attract the girls' interest. Men in rural Kerala are actively searching for life partners. Most young men, according to research, are of good character and capable of supporting a family. Beyond the social, economic, moral, and spiritual difficulties the situation raises, it becomes clear that a whole generation is losing continuity.

A major change in women's perceptions of the ideal husband has also occurred as a result of the remarkable expansion of their employment and educational prospects. Rural women have begun to fantasize about spouses who can match them in terms of intelligence and social skills, while many men appear to fall short of those high levels of personal growth. As a result, many men who in the past needed a sizeable dowry in order to get married are now attending matching events organized by people and organizations. Observers point out that the steep drop in commodity prices may make it increasingly harder for Kerala's people to find wives.

Another factor is that, in Kerala, males used to have enormous influence over their families, and women were expected to be obedient. Due to the current state of affairs, modern Keralan brides seek a companion who does not exhibit a masculine chauvinistic mindset. A modern Keralan woman finds the superiority complex of men completely intolerable and always yearns for a husband who has an open outlook on life.

Moreover, modern Keralan women are highly progressive in their attitudes and behaviors, and they seek to fully enjoy life. They adore fun-loving men, and this strategy gives ladies a break from their demanding schedules and tasks. Modern women believe that when there is no joy, home becomes a prison. They adore grooms who can surprise them with amusing small things, and the ideal groom must always have a sense of humor. Both parties experience much-needed independence in a relationship, which helps to build the bond between them.

There is no doubt that every woman adores men that have a cheerful outlook on life. The women of Kerala are not any different, and their positive outlook is contagious. It maintains the bond stronger and makes little arguments seem far away. The contemporary Kerala bride always searches for these kinds of brides and considers it a blessing if they find one. Women are no longer prepared to settle down for less than males due to their higher or equal wages.

In the end, it can be said that women like men who have entrepreneurial and ambitious characters, and brides from Kerala always search for husbands who share these traits. Keralan women always place great importance on marriage and have high expectations for their future husbands. A modern Kerala lady needs her own space in a relationship, as well as to feel safe and secure when with her spouse.