Dry Shampoo Market Overview
The global industry trends suggest that the global dry shampoo market is forecasted to witness a CAGR of 8.42% during the forecast period.
The market is mainly driven by the essential feature of the product, which is the absorption of excess oil and grease and provides a shiny look. Also, the rising consumer preference for waterless products worldwide is fueling the global market. Furthermore, along with the increasing demand for the product in supermarkets and hypermarkets and internet penetration, the online market for personal care products, including shampoos, has seen rapid growth globally in the last 3-to 4 years. Also, increasing the influence of digital beauty bloggers, and providing exposure to new and niche brands, is supporting market growth worldwide.
Most companies have started branding and advertising dry shampoo as convenience products that can be easily used on the go. For instance, Church & Dwight marketed its female-centric dry shampoo, highlighting its shorter usage time than other shampoos. Since the number of employed women in the United States had increased sharply at a CAGR of 0.77% from 2022 to 2030, from 63.59 million in 2022 to 65.6 billion in 2030, the demand for suitable hair care products. Thus, increasing female employment rates and busier lifestyles are forecasted to drive the market for dry shampoo due to its portability and convenience.
Dry Shampoo Market: Competitive Analysis
Highly competitive, the dry shampoo market appears fragmented with the presence of many notable players. To gain a larger competitive share, these players adopt strategies such as mergers and acquisitions, collaborations, expansions, and product launches. Continually changing consumer preferences promote the demand for innovative products such as dandruff specials, thick and long hair, ayurvedic, medicated, herbal, and so many others. Industry layers are always ready to invest time, efforts, and money in the R & D required for further formulation. They also try to expand their businesses' and global footprints through strategic partnerships, collaboration, mergers and acquisitions, and others.
The global dry shampoo key market players include Unilever Plc (UK), L'Oreal SA (France), The Estee Lauder Companies Inc. (US), Procter & Gamble Company (US), MacAndrews & Forbes Incorporated (US), Shiseido Company Ltd. (Japan), Pierre Fabre (Paris), LVMH Group (France), Church & Dwight Co., Inc. (US), Coty Inc. (US), Henkel AG & Company KGaA (Germany), Kao Corporation (Japan), Lush Australia (Australia), Pierre Fabre Dermo-Cosmetique USA, Inc. (US), and Cult Beauty Ltd. (UK), among others.
The global dry shampoo market report is segmented based on distribution channels into supermarkets and hypermarkets, specialty stores, online retail stores, and other distribution channels. The other distribution channels are convenience stores and drug stores. Since dry shampoo is not widely available across the globe, online retail stores provide an opportunity for these products to penetrate emerging markets. Also, the dry shampoo market study provides an analysis of the functions of the market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
According to research, Europe has the largest dry shampoo market size. Organic and natural products are emerging as significant product segments in the European haircare market. With rising awareness regarding scalp-related issues and hair fall, consumers are increasingly inclined toward herbal and natural hair care solutions. Some companies have come up with organic solutions for the dry shampoo market trend. For instance, Acure Organics offers dry shampoos with natural ingredients such as argan stem cells, arrowroot powder, and kaolin clay.
The dry shampoo market is home to active market participants like:
Procter & Gamble
The key players focus on product development, online distribution channels, strategic expansions, advertisement, and branding of their products, to expand their geographic reach and consumer base. The leading global market companies are also investing heavily in R&D to ensure high-quality products. Launching new products and strategic expansions to untapped geographies are the preferred strategies of players operating in the market. Leading manufacturers in the dry shampoo market are focusing on leveraging the opportunities posed by the emerging markets of Asia-Pacific, such as India, to expand their revenue base.
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